The Concept of e-Commerce

By Dr. Rohit Sublaik

The importance of E-Commerce is increasing day by day. Variety of products can be shopped online with the help of the internet. The present customers' are well versed to the process of online shopping. Online shopping has become more popular among customers' as compared to traditional brick-and-mortar stores. As a result of technological advancements, the online buying behavior of the customers' has also undergone a drastic change.

• Language: English
• Publisher: Wkrishind Publishers
• Release date: May 31, 2022
• ISBN: 9798201401214

Book preview

Dr. Rohit Sublaik

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WKRISHIND

PUBLISHERS

The Concept of e-Commerce

Dr. Rohit Sublaik

WKRISHIND PUBLISHERS

wkrishind.in

Edition: I

I SBN:

© Author & Publisher

All rights reserved

No part of this book can be reproduced or utilised in any form or by any means, electronic or mechanical including photocopying, recording, or by any information storage retrieval system, without permission in writing from the author in advance.

Dr. Rohit Sublaik

PREFACE

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With the advancement in science and technology, people can now do various things at the comfort of their homes and one such thing is ‘online shopping’. Nowadays, people are busy earning their livelihood and they hardly get any time to opt for shopping. However, with the growth of technology and strong presence of online shopping, they can now order anything be it electronic products, appliances, footwear, clothes, grocery items and much more. Without customers, no business can work precisely and each and every attempt has been made to entertain them by offering variety of products and services. Online shopping websites are available 24x7 which gives effortless access to the online stores whenever customers want and everything is just a mouse click away from them. Therefore, online shopping is influencing customers and has a great impact on their buying behaviour.

The book deals with the concept of e-commerce, features of e-commerce, classification of e-commerce, advantages and disadvantages of e-commerce, the concept of shopping, online shopping and offline shopping, online shopping trends in India, benefits of online shopping, drawbacks of online shopping, online shopping websites in India, the concept of consumer behaviour, major factors influencing buyer behaviour, buying roles, customer buying behaviour patterns, stages in consumer decision making process and consumer electronics & buying behaviour.

-Dr. Rohit Sublaik

CONTENTS

CHAPTER 1 

E-COMMERCE 

1.1 MEANING OF E-COMMERCE 

1.2 FEATURES OF E-COMMERCE 

1.3 CLASSIFICATION OF E-COMMERCE 

1.4 ADVANTAGES AND DISADVANTAGES OF E-COMMERCE 

CHAPTER 2 

SHOPPING 

2.1 ONLINE SHOPPING & OFFLINE SHOPPING 

2.2 ONLINE SHOPPING TRENDS IN INDIA 

2.3 BENEFITS OF ONLINE SHOPPING 

2.4 DRAWBACKS OF ONLINE SHOPPING 

2.5 ONLINE SHOPPING WEBSITES IN INDIA 

CHAPTER 3 

CONSUMER BEHAVIOUR 

3.1 MAJOR FACTORS INFLUENCING BUYER BEHAVIOUR 

3.2 BUYING ROLES 

3.3 CUSTOMER BUYING BEHAVIOUR PATTERNS 

3.4 STAGES IN CONSUMER DECISION MAKING PROCESS 

3.5 CONSUMER ELECTRONICS & BUYING BEHAVIOUR 

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CHAPTER 1

E-COMMERCE

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In the past few years, companies, organizations, enterprises across the world have experienced significant changes in their business information system. Huge investments did not work in information system till they got magical E word in front of their business. Placing E is never ending story of success and rapid return for business. E-business, E-sales, E- procurement, E-CRM, E-banking, E-payment, E-services are just a few. Internet has become one of the most popular medium for transmitting various data and information. Users can find and get any kind of information within a short time as compared to traditional consumers.

1.1 MEANING OF E-COMMERCE

The emergence of internet has been contributing such a variety of medium in doing business and lifestyle of people too. In fact internet is pre requisite for existence of E-commerce. People always get confused about the meaning of E-business and E-commerce. They use both words interchangeably. Ali, P. & Sankaran, S. (2010)¹ identified some difference between e- commerce and e-business. E-commerce involves commercial transaction over internet, while e-business is to conduct a business over internet; it’s an online presence of business. E-commerce covers outward facing activities through internet