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    The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
    The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
    The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
    Ebook281 pages3 hours

    The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products

    By Jan Y. Yang

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    About this ebook

    The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

    Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.



    LanguageEnglish
    PublisherSpringer
    Release dateAug 24, 2020
    ISBN9783030507770
    The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products

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      The Pricing Puzzle - Jan Y. Yang

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