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Selling Graphic & Web Design
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About this ebook
Updated edition: “Provides the ammunition [graphic designers] need to help them become effective salespeople and generate ongoing business.” —The Graphic Artists Guild Newsletter
A veteran designer who turned his small business into a multimillion-dollar company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. You’ll find expert guidance on selling graphic design, in print and online.
Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.
A veteran designer who turned his small business into a multimillion-dollar company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. You’ll find expert guidance on selling graphic design, in print and online.
Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.
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