THE CHANGING LANGUAGE OF DESIGN

How would you say design has evolved through the years?

I’ve been at Adobe for 15 years now, and during that time I’ve seen the “changing tides of design” so to speak. When I first started, obviously there was the web, but the main portfolio was Creative Suite, still really servicing print design. We didn’t really have web design tools until we merged with Macromedia and took on their web-based tooling.

The design team at that time was looked at as more the last step in the process - more decorators of the user interface versus being in the mix of strategy and understanding what the thing needed to be. At that time we were only designing desktop software, but when we moved from “software in a box” to