Thought Leadership for Buyer Discovery

By Jennifer Lancaster

If you are in an industry where it's hard to stand out and become trusted and known, then you'll want to learn more about thought leadership. 

 

This pocket guide will enlighten you on how thought leadership (book writing) can be used for attracting buyers. It covers the barriers to getting support, what type of book writing support exists in Australia, and crucially, why you should use advertising to your own funnel.

 

You will get an inside look at the thought leadership writing industry from a book coach/editor, with key tips to help the process along.  

 

If you want to know about clicks and numbers, ask a marketer... but if you want to know to know about creating high-quality books, ask an editor.  

• Language: English
• Publisher: Jennifer Lancaster
• Release date: Mar 17, 2022
• ISBN: 9798201846886

Jennifer Lancaster

Jennifer Lancaster runs Power of Words and loves teaching others to market wisely and be mindful of their moolah. She is writing Creative Ways with Money to join her finance series.  Jennifer runs a writing and editing business and has helped with the publication of many other authors' non-fiction books. Her blog contains many topics on personal finance, self-publishing, book marketing, and more. 

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© 2022 Jennifer Lancaster.

All rights reserved. Educational material only.

What is meant by Thought Leadership?

Thought leadership material refers to content — for example, thought piece articles, papers, videos, webinars, live presentations, PowerPoint decks, blogs, and research reports. I also believe it can be books by the leaders.

According to Forbes, thought leadership marketing is a new but growing discipline that is becoming an executive priority for most B2B marketers.

Not just for business-to-business, more specialists in the realm of education, life coaching, psychology, pricing specialists, elite marketing, chefs, etc, are finding that thought leadership takes them further than the corporate way.

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Why have a Thought Leadership program?

Short answer: it influences consumer perceptions and buying behaviour...

In a noisy market, truly valuable pieces of thought leadership make the difference. LinkedIn, in conjunction with Edelman, sought the opinions of business decision-makers and found that,