Day Care Dna: How to Start, Maintain, and Grow a Healthy, Vibrant Children’s Day Care

By Aaron Butler Jr

The childcare industry is a four-billion dollar-a-year business. However, you don’t need millions of dollars to make a difference in children’s lives and make a profit. You just need a guide to the secrets of how to open, maintain, and grow a healthy and profitable childcare center. I’m that guide! I will show you how even when you are underfinanced and out of resources, you can develop a program that sets you ahead of the rest. Follow the principles of this book and success will follow you! You can check our website at Daycareman.com.

• Language: English
• Publisher: AuthorHouse
• Release date: Apr 13, 2017
• ISBN: 9781524687045

Aaron Butler Jr

Out financed and resourced by all the competition Aaron Butler, Jr. started Hope Academy Daycare & Preschool in the middle of the “Great Recession.” He has built one of the fastest growing daycare, preschool and before and after school programs on the Gulf Coast. Inspired by two previous generations of educators, his innovative concepts have changed the lives of hundreds of children and their families. His education at Troy University and The University of South Alabama coupled with his “street education” has aided him in developing a one of a kind program which gets results. Born in Michigan to Aaron Butler, Sr., B.S., B.Th., M.A., D.D., J.D, and Tommie Marie King Butler B.A., M.S outstanding educators. He now resides in Mobile, Alabama and Orlando, Florida. Father, Entrepreneur, Senior Pastor (semi-retired) and Author Aaron Butler, Jr. has dedicated his life to making a positive difference in the lives of children. Daycareman.com

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© 2017 Aaron Butler, Jr. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Published by AuthorHouse   04/12/2017

ISBN: 978-1-5246-8705-2 (sc)

ISBN: 978-1-5246-8703-8 (hc)

ISBN: 978-1-5246-8704-5 (e)

Library of Congress Control Number: 2017905279

Any people depicted in stock imagery provided by Thinkstock are models,

and such images are being used for illustrative purposes only.

Certain stock imagery © Thinkstock.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

CONTENTS

Chapter 1 How Are You Wired?

Entrepreneurship

Leader or manager

To franchise or not to franchise

ACTION STEPS

Chapter 2 Designing The Dream

Imagination

Hotel in Birmingham, Alabama

It’s not what you know; it’s who you know

Show me how

Finding your voice

ACTION STEPS

Chapter 3 It’s True: Location, Location, Location!

Accessibility matters

Property

Building

ACTION STEPS

Chapter 4 Build A Great Team

Don’t do it alone

Team summary

More than you thought

Your advantage

ACTION STEPS

Chapter 5 Finding Your Niche

Circumstances not on my side

It’s not arrogance; it’s confidence

What’s in your house?

Can’t win the game? Be a game changer

ACTION STEPS

Chapter 6 Financial Basics

First order, make a profit

Start-up costs

Where do I get the money?

Monthly operating cost

Control

Never be cheap in three areas

Taxes

ACTION STEPS

Chapter 7 Would You Give Up Your Dream House?

Expect the unexpected

Curveballs are normal

Architect numbers are off

Almost a year

Twenty kids confirmed

What are you willing to give up?

ACTION STEPS

Chapter 8 Brag Please

Advertise

Never forget

How much advertisement?

What kind of advertisement?

How to advertise

When to advertise

ACTION STEPS

Chapter 9 Miracles Do Happen

What is a miracle?

A man named John

Tax refund

Would $5,000 help?

Connecting the dots

ACTION STEPS

Chapter 10 Best In Your World

Unique you

A sense of urgency

Your health

Average why?

You don’t have to know everything

Read, read, read

Your world

ACTION STEPS

Chapter 11 Closing Time

Parents need you

Children need you

Partners for life

Thank you

This book is based solely on the experiences of the author and does not claim that outcomes will result exactly as they did for the author. In no way, shape, or form is this book individualized business, legal, financial, accounting, or investment advice. Any reader should seek out qualified professionals in each field for advice and guidance. The author and publisher will not be liable or accept responsibility for loss or risk that may occur, directly or indirectly, because of the use or application of any of the contents of this book.

To all the people who dare to fight past their give-up points and make their dreams come true. Someone said, Don’t go down a path already made but go where no one else has walked and leave a trail behind. This book is my trail behind.

INTRODUCTION

When you are driving on your daily commute, have you ever noticed how many day cares or preschools you pass? I remember driving in a certain part of Orlando and literally seeing two to three day care centers per block. If you have children and pick them up from school, you’ve undoubtedly seen the many day care vans and minibuses in line picking up children for after-school care. So through observation, you might conclude that there’s an oversaturation of childcare centers; but you would be gravely mistaken.

According to the US Census Bureau, in 2015, there were 23.9 million children between the ages of zero and five years old.¹ During that same period, ChildCare Aware of America reported that childcare providers care for approximately eleven million children younger than the age of five per week.² This doesn’t even take into account the numbers of children needing before- and after-school care.

There is definitely a quantity need. Yet we also know there is a quality need as well. While great facilities, new vehicles, and the latest technology are all important aspects of the day care and preschool experience, there is something else that supersedes these elements and serves as the substratum for offering the best, and it’s called love. Make no mistake. Children want to know how much you care before they learn how much you know. There is no substitute for genuine, unadulterated love.

This book is for

• the man or woman who has a burning desire to make a difference for kids through opening a childcare center but has no clue where to begin; and

• the provider who’s established but struggling to be successful in enrollment, service, and profitability;

• the successful provider who already knows that, in order to stay successful, you need to be exposed to concepts and strategies that are working for others that you may not being doing so you can constantly grow and evolve.

In these pages, you will read about what works and what doesn’t work when establishing and growing a healthy, thriving childcare center. You are getting full access to the good and bad of my first childcare center and the assurance that these are not just theories but tried and tested principles that work.

There is no doubt that I believe the strategies and information in this book will propel your existing center toward success or give you, as a new establishing provider, such an advantage that growth will overtake you. There is only so much that can be covered in this book, and that is why you can visit my website daycareman.com for additional information and services that will help you realize your dream.

I was asking some children one day what were their dreams. I got all kinds of responses from wanting to be an astronaut to be being the next Michael Jordan. Then one of the kids asked me What’s your dream? I looked in their eyes and said, My dream is to help you make your dreams come true.

I hope by writing this book I am able to help you make your