Breaking the Brain Code: Easy Lessons for Your Network Marketing Career
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About this ebook
Will pressing the elevator button three times put it into "faster mode?" Did we break the secret elevator code? No.
We all look for ways to break the "hidden codes" in our lives. Why? To better understand our world. Or maybe to discover shortcuts.
It is the same when we try to understand our brains and the brains of our prospects. We wonder:
- Why does my brain work against me?
- What is my brain doing while I am not paying attention?
- How do I break through the irrational defenses of my prospects?
- What can I say to get through to prejudiced prospects?
- Can I do something to change other people's minds?
- How can I understand my own irrational brain?
It is hard to play the game if we don't know the rules.
Our brains operate in strange ways, but many of these quirks are consistent. We can learn some of these special brain rules and work with them. If we don't, we'll simply walk away muttering, "I just don't get it. Nothing makes sense."
So instead of cursing the darkness, enjoy learning new and better ways to understand how we and our prospects think and act. We will smile as we learn how to deal with the 3-pound challenges inside our skulls.
And the bonus? We will recognize these irrational brain rules as they play out in real life. With knowledge comes power.
Order your copy now!
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Reviews for Breaking the Brain Code
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- Rating: 5 out of 5 stars5/5Amazing book to get you instant positive results for whatever that you do that requires you to deal with people
Book preview
Breaking the Brain Code - Keith Schreiter
Breaking the Brain Code
Easy Lessons for Your Network Marketing Career
Keith Schreiter
Tom Big Al
Schreiter
Fortune Network Publishing Inc.
Contents
Big Al Resources
Preface
There are two young men.
Do prospects’ ears really work?
Math!
What do our brains do every day?
Prediction skills.
How to turn on our imaginations.
Placing new information into our prospects’ brains.
Does our boss murder baby rabbits at home?
How to overcome an ambition deficit.
How to take a risk.
The best way to learn or solve a problem?
The fear of loss is greater than the desire for gain.
You are a workaholic! No life balance.
Cash is real. Now
is real.
How to change our prospects’ minds.
Ask the right questions.
Familiarity breeds positive feelings.
Our framing and anchoring biases.
I hate this, but it works.
How to trick our brains into feeling good.
Have to
vs. Get to.
Uh … uh … I forgot what you said.
Putting our reticular activating system to work.
How can we make others pay attention to us?
Stupid rules.
The hidden flaw in goals.
Habits and systems.
Fake it until you make it!
Really???
Learn fast. Teach fast.
Summary.
Thank you.
Big Al Resources
More Books from Fortune Network Publishing
About the Authors
Breaking the Brain Code
© 2021 by Keith & Tom Big Al
Schreiter
All rights reserved, which includes the right to reproduce this book or portions thereof in any form whatsoever.
Published by Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Telephone: +1 (281) 280-9800
ISBN-13: 978-1-948197-92-2
Big Al Resources
This book is part of the Big Al Mindset Series. For free downloads and resources, go to:
https://bigalbooks.com/mindset/
Download your free ebook and audios now!
Perfect for new distributors. Perfect for current distributors who want to learn more. You’ll also get the free weekly Big Al Report.
http://bigalbooks.com/free
Big Al Workshops and Live Online Trainings:
https://bigalbooks.com/workshops
Preface
Yes! I want success! I am ‘all in’ on my journey to the top!
Our brain listens to our optimistic pep talk, and then ignores it. What???
This time it will be different. I will work on my New Year’s goal every day until I reach it.
Our brain listens, acknowledges our good intentions, and laughs. Then it orders another beer and some popcorn, leans back, and watches the fantasy.
I am a winner! I have the power within me! I will succeed!
Our brain listens and thinks, Sounds like some overpriced motivational weekend cult.
And then our brain goes back to working full-time to sabotage our success. What is that all about?
Our brains are … messed up!
Our prospects’ brains are messed up too!
We have deep subconscious mind programs that tell our brains what to do.
Our brains are survival organs designed to keep us alive. And if we are reading this right now, our brains have done a pretty good job so far.
Let’s think about this. The main mission of our brains is to keep us alive. Brains are perfectly designed to keep us out of danger, to avoid predators, and to survive.
Our brains are not designed for network marketing. Our prospects’ brains suffer the same deficiency.
What does this mean? Because our brains have a different mission, our decisions don’t support our network marketing daily actions. And it gets worse. Our brains work against us much of the time. The result? Frustration and poor results.
What can we do?
Trick our brains. Yes, we will have to work around our brain limitations to get the network marketing results we want.
What about our prospects’ brains? Are they closed-minded? Do they prevent new, helpful information and choices? Yes.
Do our prospects’ minds suffer from confirmation bias? Fear of change? Processing errors?
Yes. Our minds suffer from all these things, but we don’t want to admit it.
We can help our prospects overcome their mind limitations by understanding basic brain rules.
Think of brain rules like this.
Imagine we have poor vision. We can’t see clearly.
Brain rules are like putting on a pair of corrective glasses. These glasses allow us to see what we couldn’t see before. Brain rules may not change how our brains work, but they will allow us to overcome the handicap of inaccurate vision.
Let’s use brain rules so everyone can change for the better.
The good news?
This isn’t a textbook on brain science. We won’t have to learn about neurons, dendrites, neural nodes, and synapses. No biology or psychology books were harmed in the writing of this book.
Instead, we will focus on practical rules to help us control our brains, and to help us talk to our prospects’ brains more effectively.
There are two young men.
They are in the same company.
They have the same incredible products.
They offer the same outstanding opportunity.
They live in the same city.
They have the same prospects.
They experience the same weather.
They operate in the same economy.
Yet one young man struggles, while the second young man succeeds. Why?
The first young man says, I will talk to everyone. With incredible products and an outstanding opportunity, prospects will want to join.
What happens? The prospects procrastinate, some say they are not interested, and many refuse to listen. His obvious reaction? Blame the universe!
The second young man says, Prospects will love my incredible products and outstanding opportunity, if they open their minds and hear my message. How can I get them to listen? How can I get them to open their minds? How can I deliver my message in a way that they will appreciate?
The second young man knows that human brains are not logical. Human brains make snap judgments, horrible decisions, fall prey to irrational prejudices, and seldom listen. Even if the products and opportunity are great, it won’t matter if prospects won’t listen to him or believe him.
The second young man learns basic brain rules so that his message can be effective. And that is all we ask. We want our prospects to hear our message