Fundamental Four: How you can elevate your mindset and boost performance in life
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About this ebook
In the Fundamental Four you'll learn how to elevate your mindset and boost performance in life by mastering the fundamentals. Focus. Finances. Faculty. Faith. Your focus will become power as you learn how to set, protect, and accomplish your goals. You will master your finances and learn how to build wealth.You will learn
Kerry Lee Hartley
Kerry Hartley, a serial entrepreneur, is CEO of Hartley Capital Inc. He is an author, speaker, coach and volunteer. He has always had an interest in entrepreneurship from an early age. After graduating from Florida Mechanical and Agricultural University (FAMU) he pursued his dreams of launching his own company. Visit his website at www.KerryLeeHartley.com
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Fundamental Four - Kerry Lee Hartley
Fundamental Four
How you can elevate your mindset and boost performance in life
Copyright © 2020 Kerry Lee Hartley
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Printed in the United States of America
First Printing, 2020
ISBN 978-0-578-64935-1
Hartley Capital Inc.
1100 Peachtree St. NE Suite 200
Atlanta, GA 30309
First Edition
1 2 3 4 5 6 7 8 9
TABLE OF CONTENTS
ACKNOWLEDGEMENTS
INTRODUCTION
FUNDAMENTAL ONE FOCUS
CHAPTER ONE BLOCKING OUT THE NOISE
CHAPTER TWO AVERAGE OF THE TOP FIVE
CHAPTER THREE END GOAL
CHAPTER FOUR CONTENT IS LEVERAGE
CHAPTER FIVE TELL YOUR STORY THROUGH BRANDING
CHAPTER SIX HAVE FUN WITH IT
FUNDAMENTAL TWO FINANCES
CHAPTER SEVEN FIND, RESEARCH AND TRACK THE MONEY
CHAPTER EIGHT ACCREDITED INVESTORS
CHAPTER NINE POOLED INVESTMENTS PRIVATE FUNDS
CHAPTER TEN FLATTEN YOUR EXPENSES AND INCREASE YOUR INCOME
CHAPTER ELVEN ASSETS > LIABILITIES
FUNDAMENTAL THREE FACULTY
CHAPTER TWELVE PLAY YOUR ROLE
CHAPTER THIRTEEN DO BIG DEALS THEN DO EVEN BIGGER DEALS
CHAPTER FOURTEEN EXECUTE! PROGRESSION OVER PERFECTION
CHAPTER FIFTEEN TEAM WORK
CHAPTER SIXTEEN RUNNING A PRO-SYSTEM
CHAPTER SEVENTEEN ECO-SYSTEMS OVER PYRAMIDS
FUNDAMENTAL FOUR FAITH
CHAPTER EIGHTEEN BLIND FAITH GOD IS IN COMPLETE CONTROL
CHAPTER NINETEEN ETHICS
CHAPTER TWENTY GIVE IT ALL AWAY
CONCLUSION
ABOUT THE AUTHOR
27;
God, please increase you and decrease me. Thank you, God, for granting me the serenity each and every day. Thank you for blessing me with the opportunity to share this story.
Mom and Dad, thank you for always believing in me and supporting my dreams. Thank you for pouring into my life and investing in my future. Thank you for being the best listeners I could ever ask for. You have both always inspire me to dream big and to GO for it! I am so blessed to be your son! So, thank you for your unconditional love. I love you both so much.
Ashley, thank you for being with me while I pursued writing this book. Thank you for encouraging me when I was discouraged and helping me never to give up. Your support means so much to me.
Cheryl, Thank you so much for all of your encouragement. Thank you for always supporting my visions and goals throughout the years
Dr. Minehart, thank you so much for your creative take encouraging us to read in the 6th grade. You only gave us 20 minutes of reading for homework and nothing else. It sparked a love for reading in my life and inspired me to write even more. I will always remember that year in school. Also, I will always remember your amazing energy and kindness.
Shaunya and Kenneth Jr., aka JR, Thank you for being an inspiration for me to become an entrepreneur. You both always found ways to build your own brands and businesses. You both also always introduced me to new concepts and ideas.
Shaunya, thank you for always exposing me to new experiences, cultures, art, and events. You help me to see that the world is huge. JR, thank you for being such a great friend and a brother. Thank you for being here for me and for introducing real estate at an early age. Thank you for to my niece and nephew Amirah and Jeramiah I love you both.
My Aunt Aimee, Aunt Dee, Great Aunt Gail, Aunt Ronnette, thank you for loving me so much. Each of you has played such a huge role in my life. I was able to travel overseas, have a car in high school, try new things, and make unforgettable memories because of you all. I love you always.
Thank you, Debbie Jones, for giving me my start during my summers back in Jersey.
My Uncle Gary, Uncle Eric, Great Uncle Richard, Uncle Wayne Bodden, and Uncle Alfred, thank you so much for your support and encouragement. Thank you for all of our laughs and the fun moments.
Uncle Eric, thank you for the unforgettable year that we shared when you moved back to Florida. I grew as a man when you moved back like never before. You pushed me to be better, and you always spoke so highly of me. I am proud of you, Uncle. Love you always.
To ALL of my cousins, thank you for being the best. I’ve had the pleasure of meeting new cousins in the last two years, and I am so thankful to do life together. We have the responsibility to carry our family’s legacy and know we will do it well. I love you all, no matter how much distance separates any of us at any given time. We all are capable of doing incredible things.
Now, to all of my extended family of friends, thank you all for being in my corner. To Jabari, James, David, Darren, Stanley, Keishon, Garret, Max, Jazzmin, Jennifer, Chet, thank you for being the best friends I can have through College. I will never forget those memories.
Benny, Buddy, Dishon, Justin, Brandon, Beau, Stone, Aden, Mike, thank you for being my brothers growing up in Rockledge. Moving wasn’t easy coming from New Jersey, but the bright side is my family grew.
My friends back in New Jersey Darron, aka DJ, Tony, Tramell, Shaun, Ibn, thank you for being the best friends ever growing up in Jersey. It’s been way too long since we last spoke. However, I still cherish the memories that we made when we were growing up.
I also want to acknowledge all of my amazing professors and teachers I’ve had over the years, thank you for pouring into me. Thank you, Michelle, for being a mentor and investing in SGA the year