3 Little Blue Books for Authors

By Gisela Hausmann

This book is the combo pack of three little authors' books, a valuable reference library for every self-published author.

The Little Blue Book for Authors: 53 Dos & Don'ts Nobody Is Telling You

In times of hyped promises many marketing organizations don't tell "everything," especially in the self-publishing industry.
In this short book, Gisela Hausmann, a 29-year industry veteran, author of the naked (no-fluff) book series, and Amazon top reviewer reveals 53 rarely published facts that will help indie authors to avoid costly mistakes and market their books cheaper and more effectively.

Topics: • Basic Warnings • Legalities • Editing & Covers • About Influencers • Book Promotions on Social Media Platforms • Book Reviews • Communicating with Influencers • Book Marketing • What's Overrated and What's Underrated

The Little Blue Book for Authors: 101 Clues to Get More Out of Facebook

Tens of thousands of authors network on Facebook. Most of them complain that many of their friends and fans don't see their postings.
Gisela Hausmann, author of the naked, no-fluff book series for authors reveals 101 Clues to get more out of Facebook.
Content: Don’t put all your eggs in one basket • Basics & Legalities • Data • Concept & Problem • Profile page/Friend page • Facebook Fan Pages • Facebook Ads • Facebook Groups • Group Discussions • Aligning Your Goals With Facebook's Goals • Videos • Final Thoughts

The Little Blue Book for Authors: Essential Manners for the Modern Author

Hundreds of thousands of authors try to wow readers, reviewers, and book bloggers. No reader can handle the volume of books they are offered. Therefore - Etiquette matters.
Learn from one of Amazon's top reviewers what to do and what to avoid. This book includes three practical examples how to turn a "maybe" into a "yes."
Content: • Be Kind to Yourself • Ban the Word “Automatization” from Your Book Marketing Vocabulary • Put Yourself in Others’ Shoes • Don’t Brag or Lie • Facebook Blogging • Don’t Just Mention Your Book, Create a “Dating Profile” • It Takes Creativity to Open Doors (Practical Examples) • Lastly – Listen! Listen to Your Friends

• Language: English
• Publisher: Gisela Hausmann
• Release date: Apr 16, 2021

Gisela Hausmann

Her motto:"Don't wait. The time will never be just right."-Napoleon HillGisela Hausmann is an email evangelist, an author, a former film maker and a transportation professional. Some of her books have been featured in the Success magazine, in Entrepreneur and on Bloomberg's podcast "Decrypted." She is also the winner of the 2016 Sparky Award “Best Subject Line.”A unique mixture of wild risk-taker and careful planner, Gisela globe-trotted almost 100,000 kilometers on three continents, including to the locations of her favorite books: Doctor Zhivago’s Russia, Heinrich Harrer’s Tibet, and Genghis Khan’s Mongolia.She graduated with a master’s degree in Film & Mass Media from the University of Vienna. She now lives in Greenville, South Carolina. She tweets at @Naked_Determina

Book preview

53 Dos & Don’ts Nobody Is Telling You

Working Smarter

Since March 2017, when Amazon made the last big changes to their community guidelines, I make all my ebooks available for pre-order on Amazon. It helps me in gaining verified starter reviews.

Making a book available for pre-order also stimulates discussions about the upcoming release; sometimes, funny or weird things happen.

During the pre-order phase of my book NAKED REVIEW How to Get Book Reviews, I received 30+ review requests from authors who don’t belong to my tribe but must have seen my postings on social media platforms. Since typically my fans will post or tweet, got your book… I knew that I probably had not sold 30+ books to people who aren’t in my circle yet.

Slightly amused, I posted on Facebook, Why is it that every time I publish a book about how to get reviews, I get 30+ requests from people who won’t even buy my book at this extremely cheap price?

And, somebody replied, because it is easier…

Hmm…

But, that’s just the thing – Trying to take the easy route never leads to success!

In all of history, not one single person succeeded by taking the easy route!

*

The only thing we can do is to work smarter. Which is what this book is about.

Two significant problems of the self-publishing industry

Problem #1

During the last two years, the self-publishing industry has been invaded by Internet marketers who offer various concepts that reveal how to achieve success … and also sell online promotional services.

Free webinars, training sessions, and white papers can only be accessed by giving an email address which allows the organizers to try selling expensive programs to their subscribers.

Much of what is offered doesn’t work well for many indie authors, hence most internet marketers create new programs all the time. They also lure in new customers constantly. They do that by advertising, We’ll help you in publishing the book you always wanted to publish – for free.

If you think back to your high school days, undoubtedly, you’ll remember classmates who never enjoyed the English classes. Still, to win new customers, Internet marketers will encourage them too to write their book. This steady influx of wannabe authors is crowding the market and creating additional problems for dedicated authors who hone their craft and really work on improving their marketing strategies.

Problem #2

Probably, one reason you acquired this book is that you noticed that I am an Amazon top reviewer. Why do I review? Bloomberg asked me this question when they interviewed me about Amazon’s review platform.

I believe that online reviews are the greatest invention since PCs became widely available. As long as trolls and fake reviewers can be kept in check, consumers get an opportunity to find out why others liked or disliked a particular product. At the same time, sellers get feedback from actual customers.

However, internet marketers never sell their products in ecommerce stores, probably because they don’t want to share profits. The downside is that customers cannot post their objective opinions. Almost all Internet marketers feature only testimonials on their websites and they control whose opinions they present. That’s a disadvantage for buyers. As a dedicated reviewer, I don't like the testimonial system.

BASIC WARNINGS

#1

Even in a weak minute, when everything seems to go wrong, resist the urge to buy products from sellers who promise easy marketing solutions. Not even J.K. Rowling’s or Stephen King’s journey to becoming a bestselling author was easy, and neither will yours. Anybody who suggests otherwise probably has ulterior motives.

#2

Beware of the word free. The concept that anybody could write a book and boost it to bestseller level by relying only on free advice and free help is absurd. If it was possible, everybody would do it.

#3

In the day and age of content marketing, many people blog to find clients. But, not all bloggers produce original content based on factual research.

For example: There are more than 300 million blogs on How to Get Book Reviews. If, indeed, there were 100 to 300 million expert reviewers who also blog about this topic, there would be no shortage of book reviewers. This implies that many of these free blogs feature re-chewed content, which too may be re-chewed content, similar to the Telephone Game. The same goes for every other topic.

Hence, always study bios of the authors, see if they themselves actually do what they advise on, and don’t be shy to ask questions.

#4

Whether it’s blogs or books – Always check the publication date. Things change quickly these days. If a blog is older than six months, chances are at least some parts may be outdated. Unfortunately, even famous authors do not update their books. In some cases, their traditional publisher may not be interested in updating the book because they closed the book’s budget.

LEGALITIES

#5

Ignorantia legis neminem excusat (Latin for ignorance of law excuses no one).

As a