Raving Patients: The Definitive Guide To Using Reputation Marketing To Attract Hundreds Of New Patients

By Len Tau

In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online.

Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.

• Language: English
• Publisher: Open Road Integrated Media
• Release date: Mar 27, 2020
• ISBN: 9781642797824

Book preview

INTRODUCTION

How would it feel to almost effortlessly attract dozens of new, ideal patients to your dental practice each and every month?

What would it do for your practice if those new patients came in already trusting you, so you didn’t have to constantly convince people to accept your treatment plans?

How would you like to have your practice naturally rise to the top of Google’s search results without having to spend thousands of dollars on expensive search engine-optimization campaigns?

Finally, how would it feel to not have to worry that one unhappy and unreasonable patient could bring you down by posting a one-star review about you online?

All of that is possible with reputation marketing.

INDUSTRY INSIGHTS

I’ve owned my dental practice for 14 years and have always marketed my practice internally and externally. I try to create unique marketing ideas, sometimes even ideas that are outside the box. So when selfie sticks came onto the market, I ordered several dozen that were personalized with my practice name, and used them as an incentive when patients gave me a Google review.

Dr. Len Tau heard about the selfie sticks, and reached out to tell me there were better ways to get tons of Google reviews without bribing patients. I listened but did not make a move until a short time later. I ran into Len at The Chesapeake Dental Conference in Ocean City, Maryland. He explained how and why Google and Facebook reviews were so important to attract the right kinds of patients that I wanted in my practice.

At that time, I had 40 Google reviews, the third highest in my area. I told Len that I wanted to have the most Google reviews in my area, which meant I needed more than 100. Since following Len’s advice on reputation marketing, I now have more than 450 Google reviews and plenty of great Facebook