Holistic Business Handbook

By Fernando Lopez

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functions as a business entity. The Holistic Business Handbook was designed for the reader’s convenience. With due diligence this text was reduced to a simplified summary of the demographics of customers, holistic business theories, common ethnocentric misconceptions, and the rising list of competitors entering into the Complementary and Alternative Medical (CAM) industry. The handbook will discuss some of the present day statistics, published by the National Center for Complementary and Integrative Health (NCCIH, formerly the National Center for Complementary and Alternative Medicine [NCCAM]), laws and guidelines from the Food and Drug Administration (FDA), and definitive terms from the White House Commission on Complementary and Alternative Medicine Policy.

• Language: English
• Publisher: Lulu.com
• Release date: Aug 25, 2016
• ISBN: 9781365354274

Book preview

Holistic Business Handbook

Holistic Business Handbook

Revolutionary Answers

for the Holistic Health

Care Movement in

America

by

Fernando Lopez

June 2015

CONTENTS

Forwardpage 3

Introduction: Reading into contextpage 7

Chapter 1: CAMpage 9

Chapter 2: Customers            page 15

Chapter 3: Holistic Operations     page 29

Chapter 4: Finances             page 40

Conclusion                       page 45

References page 47

Below is an educational graph showing the 2012 market in America provided by the National Center of Complementary and Integrative Health.

FOREWARD

This book was written for those who are interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functions as a business entity. The Holistic Business Handbook was designed for the reader’s convenience. With due diligence this text was reduced to a simplified summary of the demographics of customers, holistic business theories, common ethnocentric misconceptions, and the rising list of competitors entering into the Complementary and Alternative Medical (CAM) industry. The handbook will discuss some of the present day statistics, published by the National Center for Complementary and Integrative Health (NCCIH, formerly the National Center for Complementary and Alternative Medicine [NCCAM]), laws and guidelines from the Food and Drug Administration (FDA), and definitive terms from the White House Commission on Complementary and Alternative Medicine Policy. The goal of the Holistic Business Handbook is to provide the reader with a general understanding of how the Complementary and Alternative Medical industry in America functions as a business. Each chapter will offer useful insight for business practitioners and wellness services.

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The views expressed in this Handbook are those of the author and do not necessarily reflect the official policy or position of the National Center for Complementary and Integrative Health, Food and Drug Administration, the White House Commission on Complementary and Alternative Medicine, the Holistic Chamber of Commerce or the U.S. Government. This report is restricted for private release; distribution and copyrights solely belong to the author, Fernando Lopez.

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All publishing and manufacturing rights belong to the First Amendment Publishing Company. Organizations