Self Publisher’s Toolkit

By Eric Otis Simmons

Self Publisher's Toolkit is a two-in-one resource that shows you how to self publish a book and then market it to Libraries, a viable $30+ billion segment often overlooked by self publishers.

 

January 2019 to June 2020, Eric Otis Simmons' self published books appeared 64 times on the leading online retailer's "Best Sellers" list and in just over two years had been purchased by over 97 Libraries around the world. His article "How To Get Your Book Into Libraries," became the top Google search result, excluding Ads, out of over 2 billion, on the topic of "getting your book into libraries!"

 

Includes Self Publishing in the 2020s and Marketing Your Book to Libraries.

 

Your "Construction" and "Marketing" Blueprint!

• Language: English
• Publisher: Eric Otis Simmons
• Release date: Jul 3, 2020
• ISBN: 9781393792857

Eric Otis Simmons

Biography Eric Simmons is the CEO of ESE, Inc., a website development firm specializing in creating sites for small businesses, high school/college athletes, authors, poets, and others who seek to project their “Personal Brand” on the Internet.  A former college athlete, he enjoys sports and public speaking.  He self-publishes under his full name, Eric Otis Simmons, and his written works are branded under the name ESETOMES (pronounced ESE-TOMES) to represent a “volume of books.” Eric has written and self-published four books that have appeared on Amazon’s “Best Sellers” list 181 times since January 2019.  His Memoir, “Not Far From The Tree,” chronicles his life and underscores how his single mother’s teachings propelled him to excel academically, athletically, and in Corporate America.  “#HTSP - How to Self-Publish” is based on the steps he undertook to write, market, and distribute his Memoir.  “Getting Your Book Into Libraries” evolved from his well-received article, “How To Get Your Book Into Libraries,” which became the top Google search result, out of over 2 billion, on the subject of “getting your book into libraries.”  Over 200 Libraries have purchased Simmons’ self-published books.  “Self Publisher’s Toolkit” is a two-in-one resource that shows the reader how to self-publish a book and market it to Libraries, a viable $30+ billion segment often overlooked by self publishers. Social Media Facebook: www.facebook.com/esimmonsauthor Twitter: @esimmonsauthor

Book preview

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ESETOMES is the brand name for titles written by Eric Otis Simmons.  It is derived from, Eric Simmons Enterprises, Inc., followed by the word TOMES (books in a work of several volumes).

The Self Publisher’s Toolkit provides information on how to self publish a book, the steps typically involved, and some of the self publishing resources and platforms available.  The reader is also provided information on how to engage a specific market segment, in this case, Libraries, with their self published work. 

There is no guaranty made that self publishing of any book or other written or spoken language publication will generate any income, nor is there a guaranty of results.  The same applies to the marketing of a self published book to a segment such as Libraries.  In addition to the lack of any guaranty, express, or implied, there is also no express or implied warranty.  Purchaser or any third party that receives this publication from a purchaser hereby acknowledges and agrees that the Author makes no representation or warranty, express or implied, at law or in equity, in any respect to any matter relating to the contents of this publication including, without limitation, any strategy, course of action, or other undertaking.

The Purchaser hereby waives any and all claims that may arise as a result of any actions or other activities or lack of same by the Purchaser or any third party that may or may not have resulted from the content contained within this Publication.  Purchaser agrees to indemnify and defend the Author, the Author’s representatives, heirs, assigns, or designees against any and all claims by the Purchaser or any third party.

Self Publishers Toolkit

Copyright © 2020 by Eric Simmons Enterprises, Inc.

All rights are reserved.  No part of this book may be reproduced or transmitted in any form or by any means without written permission from the Author.

Dedication

This book is dedicated to my mother, Wiletta.  She touched many lives, especially mine, with her willingness to share information and knowledge with others, especially when she felt it would be helpful and beneficial.

Acknowledgments

My thanks to my wife, Cynthia, for supporting me in this writing endeavor.  My appreciation also to the companies that have developed platforms, which enable us to share our self published works with others.  Lastly, thank you to the hundreds of Librarians around the world for their vote of confidence in my written works.

About the Author

Without any prior book writing experience or knowledge of the publishing industry, on March 7, 2017, Eric Otis Simmons released his self published Memoir, "Not Far From The Tree.  From January 2019, when Simmons began tracking the book’s Amazon Best Seller" sales results, through the date of this publication, the title had appeared on the list 24 times.

Eric, a Certified Webmaster, is the CEO/Founder of ESE, Inc., a website development firm.  His company specializes in creating custom websites for Authors, Poets, compensation eligible College Athletes, High School Athletes, and others seeking to present their Personal Brand on the Internet for marketing, brand establishment, athletic recruitment, or similar purposes.  His written works are copyrighted under the brand name of ESETOMES, which stands for ESE, Inc. plus the word TOMES (books in a work of several volumes).  In addition to this book and his Memoir, his other self published titles, in order of publication are, "#HTSP - How to Self-Publish, ESETOMES Box Set, an eBook compilation of his first two books and Getting Your Book Into Libraries.  At the time of this publication, and since January 2019, his titles, combined, had made 37 appearances on Amazon’s Best Seller list and since January 2018, the books had been ranked in the Top 1% in worldwide sales 80 times and the Top 10%, 501 times.  His article, How To Get Your Book Into Libraries, became the top Google search result, excluding Ads, out of over 2 billion results on the subject of getting your book into libraries."  Simmons and his wife reside in metro Atlanta, and they have three adult children.

ESETOMES Books

Website - www.eseinc1.com/esetomes-books

Facebook - www.faceBook.com/esimmonsauthor

Twitter – www.twitter.com/esimmonsauthor

ESE, Inc.

Website - www.eseinc1.com

Facebook - www.facebook.com/ESE-Inc-1431136640304095/?ref=br_rs

Contents

Dedication

Acknowledgments

About the Author

Contents

Publisher versus Self Publishing 

Chapter 1 - Self Publishing in the 2020s

MarketOutlook

The ABCs of Self Publishing

A – Write Your Book

B - Package Your Book

C - Channelize and Market Your Book

Chapter 2 - Marketing Your Book

Chapter 3 - Setting Up Your Book Business

Chapter 4 - Managing Your Book Business

Chapter 5 – Marketing Your Book to Libraries

Why Libraries?

Chapter 6 - Getting Started Marketing to Libraries

Chapter 7 - Building Your Library Contacts Database

Chapter 8 - Creating a Mail Merge Document

Chapter 9 – Tactics

Chapter 10 – Methodology Summary

References

Publisher versus Self Publishing

For many, the decision to self publish a book may be intuitive and come quickly, whereas, for others, validation may be needed as to whether one should go through a publisher or self publish.  I fell into the latter category, even though  I was pretty sure I wanted to self publish my first book.  To validate the direction I felt I would be heading in, I decided to invest some time doing Google research to gain a better understanding of the differences between going through a publisher and taking the self publishing route.  I came across an article entitled, Pros And Cons Of Traditional Publishing vs Self-Publishing, which proved quite beneficial.  The piece was written by Joanna Penn, a best-selling Author who had transitioned from the traditional Publisher route to self publishing.  After reviewing Penn’s information, I created a T-Chart with Publisher on the left side and Self Publish on the right.  Underneath each heading, I listed the pros and cons.  As a visual learner, I felt seeing information in this format would help me in deciding between the two alternatives. 

When I concluded my research, I was able to confirm Self Publishing would be the best route for me because the Pros outweighed the Cons, in my view.  Following is a synopsis of my notes from my research:

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