Self Publisher's Toolkit
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About this ebook
"Self Publisher's Toolkit" is a two-in-one resource that shows you how to self publish a book and then market it to Libraries, a viable $30+ billion segment often overlooked by self publishers.
From January 2019 to June 2020, Eric Otis Simmons' self published books appeared 64 times on the leading online retail
Eric Otis Simmons
Biography Eric Simmons is the CEO of ESE, Inc., a website development firm specializing in creating sites for small businesses, high school/college athletes, authors, poets, and others who seek to project their “Personal Brand” on the Internet. A former college athlete, he enjoys sports and public speaking. He self-publishes under his full name, Eric Otis Simmons, and his written works are branded under the name ESETOMES (pronounced ESE-TOMES) to represent a “volume of books.” Eric has written and self-published four books that have appeared on Amazon’s “Best Sellers” list 181 times since January 2019. His Memoir, “Not Far From The Tree,” chronicles his life and underscores how his single mother’s teachings propelled him to excel academically, athletically, and in Corporate America. “#HTSP - How to Self-Publish” is based on the steps he undertook to write, market, and distribute his Memoir. “Getting Your Book Into Libraries” evolved from his well-received article, “How To Get Your Book Into Libraries,” which became the top Google search result, out of over 2 billion, on the subject of “getting your book into libraries.” Over 200 Libraries have purchased Simmons’ self-published books. “Self Publisher’s Toolkit” is a two-in-one resource that shows the reader how to self-publish a book and market it to Libraries, a viable $30+ billion segment often overlooked by self publishers. Social Media Facebook: www.facebook.com/esimmonsauthor Twitter: @esimmonsauthor
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Self Publisher's Toolkit - Eric Otis Simmons
Dedication
This book is dedicated to my mother, Wiletta. She touched many lives, especially mine, with her willingness to share information and knowledge with others, especially when she felt it would be helpful and beneficial.
Acknowledgments
My thanks to my wife, Cynthia, for supporting me in this writing endeavor. My appreciation also to the companies that have developed platforms,
which enable us to share our self published works with others. Lastly, thank you to the hundreds of Librarians around the world for their vote of confidence in my written works.
About the Author
Without any prior book writing experience or knowledge of the publishing industry, on March 7, 2017, Eric Otis Simmons released his self published Memoir, "Not Far From The Tree. From January 2019, when Simmons began tracking the book’s Amazon
Best Seller" sales results, through the date of this publication, the title had appeared on the list 24 times.
Eric, a Certified Webmaster, is the CEO/Founder of ESE, Inc., a website development firm. His company specializes in creating custom websites for Authors, Poets, compensation eligible College Athletes, High School Athletes, and others seeking to present their Personal Brand
on the Internet for marketing, brand establishment, athletic recruitment, or similar purposes. His written works are copyrighted under the brand name of ESETOMES, which stands for ESE, Inc. plus the word TOMES (books in a work of several volumes). In addition to this book and his Memoir, his other self published titles, in order of publication are, "#HTSP - How to Self-Publish,
ESETOMES Box Set, an eBook compilation of his first two books and
Getting Your Book Into Libraries. At the time of this publication, and since January 2019, his titles, combined, had made 37 appearances on Amazon’s
Best Seller list and since January 2018, the books had been ranked in the
Top 1% in worldwide sales 80 times and the
Top 10%, 501 times. His article,
How To Get Your Book Into Libraries, became the top Google search result, excluding Ads, out of over 2 billion results on the subject of
getting your book into libraries." Simmons and his wife reside in metro Atlanta, and they have three adult children.
ESETOMES Books
Website - www.eseinc1.com/esetomes-books
Facebook - www.faceBook.com/esimmonsauthor
Twitter – www.twitter.com/esimmonsauthor
ESE, Inc.
Website - www.eseinc1.com
Facebook - www.facebook.com/ESE-Inc-1431136640304095/?ref=br_rs
Contents
Dedication
Acknowledgments
About the Author
Contents
Publisher versus Self Publishing
Chapter 1 - Self Publishing in the 2020s
Market Outlook
The ABCs of Self Publishing
A – Write Your Book
B - Package Your Book
C - Channelize and Market Your Book
Chapter 2 - Marketing Your Book
Chapter 3 - Setting Up Your Book Business
Chapter 4 - Managing Your Book Business
Chapter 5 – Marketing Your Book to Libraries
Why Libraries?
Chapter 6 - Getting Started Marketing to Libraries
Chapter 7 - Building Your Library Contacts Database
Chapter 8 - Creating a Mail Merge
Document
Chapter 9 – Tactics
Chapter 10 – Methodology Summary
References
Publisher versus Self Publishing
For many, the decision to self publish a book may be intuitive and come quickly, whereas, for others, validation may be needed as to whether one should go through a publisher or self publish. I fell into the latter category, even though I was pretty sure I wanted to self publish my first book. To validate the direction I felt I would be heading in, I decided to invest some time doing Google research to gain a better understanding of the differences between going through a publisher and taking the self publishing route. I came across an article entitled, Pros And Cons Of Traditional Publishing vs Self-Publishing,
which proved quite beneficial. The piece was written by Joanna Penn, a best-selling Author who had transitioned from the traditional Publisher route to self publishing. After reviewing Penn’s information, I created a T-Chart with Publisher on the left side and Self Publish on the right. Underneath each heading, I listed the pros and cons. As a visual learner,
I felt seeing information in this format would help me in deciding between the two alternatives.
When I concluded my research, I was able to confirm Self Publishing
would be the best route for me because the Pros
outweighed the Cons,
in my view. Following is a synopsis of my notes from my research:
Publisher
Pros
Prestige
Distribution to bookstores via Sales Representatives
An Advance (i.e., upfront money) to the Author
Note: Per Penn, …the advance is against royalties, which are usually 7-25% of the net book price. Royalties can be 10% on average. So, if you get an advance of $10,000, you then have to earn more than $10,000 out of your royalty rate on your book sales before you get any more money.
Cons
Slow process. Could take 1-2.5 years before your book launch
Royalties of 7-25% with the latter being generous. Hard to predict cash flow
Involves contracts and could be complex
May need an Agent
Self Publish
Pros
Total "creative control" over content and design
Faster time to market!
Higher Royalties.
Note: Amazon Kindle can be up to 70%!
Retain your rights to your book
Pick and choose who to sell your book to and through
Cons
Virtually, everything is on you
You may need to find:
A proofreader/editor
Cover Designer
The Stigma
around Self Publishers (i.e., are you legit)
A lot of poorly written self published books
May be challenging to get into bookstores
Might be hard to get noticed for literary awards
Chapter 1
Self Publishing in the 2020s
Market Outlook
In researching the future of self publishing for this book, current indicators are, growth is expected for the industry in 2020 and beyond. In October 2019, Bowker, the exclusive U.S. agent for issuing International Standard Book Numbers (ISBNs), released findings from a study its affiliate ProQuest had conducted about the self publishing industry. ProQuest’s data revealed, … self publishing grew at a rate of 40 percent in 2018 – and shows no signs of slowing down.
In the release, Beat Barblan, Vice President of Publishing and Data Services at Bowker and