6 Steps To Grow Your HVAC Business: How to Stop Wasting Your Money, Grow Your Business and Reach Your Goals!
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About this ebook
The proven steps in this book come from hundreds of successful HVAC businesses over more than 13 years.
Six Steps To Grow Your HVAC Business concepts have made many wealthy HVAC business owners across the United States regardless of service territory, average household income, or local economy. Stop struggling and start making money with these proven six steps to grow your HVAC business.
This easy to read super packed HVAC business guide will walk you through the steps of: Knowing your potential customers, fixing your company reputation, fixing your pricing, fixing your marketing, recruit hire & train great people and stop listening to the blind guide.
May HVAC companies will struggle to survive, and many will close their doors. Trying to grow an HVAC company by making "gut decisions" will very quickly lead you down the wrong path. You will find yourself working too hard, losing money, and stressing out. Turning around a struggling heating and air conditioning company or growing a profitable company is really easier than you think.
HVAC owners are aging fast while stressing out, and some are becoming millionaires. Unlocking the power of these six steps will enable you to find profitable growth that allows you hire great people and build a company much bigger than yourself.
Six Steps To Grow Your HVAC Business guides you in HVAC business structure, HVAC business Profit margins HVAC business planning, HVAC business management HVAC financial success, HVAC business ideas, How to Run an HVAC Business, tips to become a successful HVAC business, HVAC business tips, growing an HVAC business, hiring great HVAC employees and developing HVAC employees.
Six Steps To Grow Your HVAC Business also guides you in HVAC marketing, HVAC social media marketing, HVAC Digital marketing, HVAC website marketing, how to get HVAC leads and How to get HVAC customers.
Christopher Smith
Christopher Smith has been the film critic for a major Northeast daily for 14 years. Smith also reviewed eight years for regional NBC outlets and also two years nationally on E! Entertainment Daily. He is a member of the Broadcast Film Critics Association.He has written three best-selling books: "Fifth Avenue," "Bullied" and "Revenge."
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Book preview
6 Steps To Grow Your HVAC Business - Christopher Smith
How to Stop Wasting Your Money, Grow Your Business and Reach Your Goals!
6 Steps To Grow Your HVAC Business
Christopher Smith
ISBN (Print Edition): 978-1-54398-201-5
ISBN (eBook Edition): 978-1-54398-202-2
© 2019. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
Contents
Introduction
Step 1: Know Your Potential Customers
Step 2: Fix Your Company Perception
Step 3: Fix Your Pricing
Step 4: Fix Your Marketing
Step 5: Recruit, Hire, and Train Great People
Step 6: Stop Listening to the Blind Guide
Introduction
Many HVAC companies will struggle to survive, and many will close their doors. The reality is that growing a healthy HVAC company is a lot harder than it looks. I was once an HVAC company owner and still hold my conditioned air license in the state of Georgia. I now help provide marketing for hundreds of HVAC companies across the United States—a role my wife and I have been in for over 13 years. Because of our background as prior HVAC business owners, we become a little closer to our customers than a traditional marketing company. We know when they are hurting and struggling, and we lean in to help as much as possible or as much as they will let us. Throughout these past 13 years, I have been struggling to determine why some HVAC businesses fail and some literally make their owners millionaires. A recent trip to a Story Brand workshop set me on a path of research and discovery that opened my eyes and made me reflect on the past 13 years of HVAC companies’ success and failure. I now see crystal clear why some HVAC businesses fail and why some thrive. The most exciting discovery and the main reason for writing the book lie in the last step. I hope you find the stamina to read all the way to the end to find out. The one thing I want you to understand is that this book was written to help alleviate some of the stress and struggle we see on a daily basis. Running an HVAC company can be extremely hard, and it can take a heavy toll on your life, your marriage, and even your relationship with your kids. The good news is that it doesn’t have to be this hard. If you follow each of the steps outlined in this book, you will find rest. You will find peace. But most importantly you will find profitable growth that allows you to hire great people and build a company much bigger than yourself. A company that hopefully will last a long time after you have left this earth and a company that might excite your kids into entering the world of HVAC rather than avoiding it like the plague. I hope you find this information useful. It is truly from my heart to yours with only the best intentions.
— Christopher Smith
Step 1:
Know Your Potential Customers
When running a business, it’s natural to focus on our side of the transaction. This means staying focused on the internal aspects of our company. Items such as inventory, employee stuff, product or service delivery, and more. Many times, we see each customer as the same—just someone else who recognized our awesomeness and chose us to fulfill their desires or needs.
TIP: In order to grow your business, you have to sell your products and services for a profitable return to potential customers. In order to do this successfully, you must know who your customer is.
The truth is there is a lot happening on the other side of the transaction. If you are going to grow your business, every aspect of it has to be customer-focused and not company-focused. Whether you recognize it or not, your business naturally attracts a certain customer demographic. This attraction is because of the product you offer