Augmentation of Productivity of Micro or Small Goat Entrepreneurship through Adaptation of Sustainable Practices and Advanced Marketing Management Strategies to Double the Farmer’s Income

By Dr. Awadhesh Kishore

Augmentation of productivity of micro or small goat entrepreneurship through adaptation of sustainable practices and advanced marketing management strategies to double the farmer’s income is a format of a proposal of the project for application of grants from different funding agencies.
The project is aimed to double the income of the farmers in India by developing goat husbandry as the entrepreneurship. The proposed project is aimed not only to improve but also to sustain the improved lifestyle of the goat farmers. The following objectives have been identified:
To develop intention of becoming micro or small goat entrepreneur among the farmers under study.
To augment productivity of micro or small goat entrepreneur through adaptation of sustainable practices.
To add value to the goat products to explore increased profits.
To adapt advanced marketing management strategies to get better profit from micro or small goat enterprise.
To double the income of the farmers under study.
To analyze the policies and procedures of the government pertaining to micro or small goat entrepreneur and suggest amendment(s) required, if any.
To recommend strategies and actions to be undertaken by the micro or small goat entrepreneurs.
To recommend various financing and mentoring opportunities for the micro or small goat entrepreneurs.
To structure an IT based Knowledge portal for the micro or small goat entrepreneurs to engage all the stakeholders.
To develop an e-Commerce Portal for maximizing the overall selling price of the products by micro or small goat entrepreneurs.
To create training programme for the micro or small goat entrepreneurs.

• Language: English
• Publisher: Dr. Awadhesh Kishore
• Release date: May 23, 2019
• ISBN: 9780463794999

Dr. Awadhesh Kishore

The author is currently joined School of Agriculture, ITM University, Gwalior Madhya Pradesh INDIA as the as Professor, (Animal Science).The author has worked as Professor, School of Agriculture, Sanskriti University, Mathura, Uttar Pradesh; Dean, School of Agriculture, SunRise University, Alwar, Rajasthan INDIA; and the Professor (Animal Nutrition) in Hamelmalo Agricultural College, Hamelmalo, Keren, ERITREAThe author is a doctorate in Agriculture and postgraduate in education as well.

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Abbreviations and Acronyms

Assumptions

Center of the project

Principal and Co-Principal Investigators

Place of Action

Background

The goat farming

Micro or small scale rural goat entrepreneurship based model

Adding value to the goat products can double the farmer’s income

Objectives of the Project

Focus

Concept and Expected Outcomes

Project Period

Preparatory Steps

Selection of Villages

Steps and Activities to be done during the project (after the identification of villages

Salient Features

Programme/Project Management

Management Information System (MIS)

Convergence/provision of missing links

Support by the funding agency (NABARD) and its budget

Overall Programme & Fund Requirement

Delegation of Powers

Sustainability

Monitoring and Evaluation

Documentation

Deliverables at the end of 3 years

Seed village concept

Budgetary requirements

Bibliography

APPENDIX-I: Profile of the Principal Investigator

APPENDIX-II: Curriculum Vitae of Principal Investigator

APPENDIX-III: Profile of the Co-Principal Investigator

APPENDIX-IV: Curriculum Vitae of Co-Principal Investigator

APPENDIX-V: Salient Features of Sustainable Goat Husbandry

APPENDIX-VI: Seed Village Concept

APPENDIX-VII: Proposed Budget

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Executive Summary

Augmentation of productivity of micro or small goat entrepreneurship through adaptation of sustainable practices and advanced marketing management strategies to double the farmer’s income

Assumptions

Cluster of Villages

: 250 goats, i.e. 50 goats per village

No. of families

: 25 i.e. 5 per village

No. of farmers’ families

: 2,000 i.e. 40 per village

Project Period

: 3 years

Employment

: 17 Employees

Center of the project

The center of the project will be Vraddhi Organic Agro India Private Limited, Vrindavan, Mathura. company under the head of the Project will open an account to receive the project funds, which will, in turn, will pass on for actual project implementation. PI and Co-PI will implement the project.

Principal and Co-Principal Investigators

1. Prof. Awadhesh Kishore

Principal Investigator

Director,

Vraddhi Agro India Private Limited

Vrindavan, Mathura

2. Vacant

Co-Principal Investigator

Place of Action

The project will be conducted in Mathura District of Uttar Pradesh. In the First Phase, about 883 seed villages are expected to be covered under this project. The requirement of funds will be about INR 60000-65000 per seed village.

Background of the Project

The vision of the Hon’ble Prime Minister Shree Narendra Modi Ji to double farmer’s income by 2022 is a commendable initiative worth serious consideration to improve the financial and overall well-being of the farmers. Development of entrepreneurship based model in rural India shall be an effective tool to accomplish the desired achievements within the stipulated time period.

The goat is a poor man’s cow that plays a prominent role in the rural economy in supplementing the earnings of rural households because of its capability to produce quick returns.

Micro or small scale rural goat entrepreneurship based model has the potential to organize the goat rearing in the rural area to increase income. The farmers are to be oriented towards increasing their income by adopting advanced marketing strategies to sell their finished and semi-finished products.

Micro or small scale rural goat entrepreneurship has another opportunity for creating value added production systems. There is an ample scope of doubling the farmer’s income by just adding value to the goat products e.g. cheese from goat milk, different products made from goat meat, leather garments and so