At Your Best as a Welder: Your Playbook for Building a Successful Career and Launching a Thriving Small Business as a Welder

By Juan Carosso

Extensive customer outreach: Author is managing GoFundMe campaign to provide 500+ sets of series free to vocational schools, trade unions and associations, employment associations, career counselors, and other potential buyers that will raise the profile of the book and encourage long-term sales.

First in the space: How-to books specifically for starting a career and/or business in the skilled trades do not exist. Textbooks do, and entrepreneur books do, but no instructional books for starting a career in the skilled trades do.

Guerrilla marketing approaches: Author is conducting email and phone campaigns to promote book through White House's new apprenticeship and skilled trades program, Mike Rowe's foundation for the trades, department of labor offices at local, state, and US levels, schools and educational organizations, military-to-civilian employment organizations, prison-to-employment organizations, Spanish-speaking community organizations, and community development organizations.

Companion website will leverage its additional learning tools, blog, social media outlets, sponsored content, and a member forum to direct customers to the book.

Growing audience: 6.5 million unfilled jobs in the skilled trades exist.

• Language: English
• Publisher: Skyhorse Publishing
• Release date: Nov 20, 2018
• ISBN: 9781510744042