Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane

By Richard Parkes Cordock

Inspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic.

Through the combined wisdom of interviews with 50 self-made millionaire entrepreneurs, this book takes you on your own personal master class in success, as experienced through the eyes of Tom, a frustrated employee who is upgraded on a long haul flight, and finds himself sitting next to self made millionaire Michael. During the flight Michael shares the science and secrets behind his own success.

Better than any in-flight movie, Millionaire Upgrade gets you inside the minds of successful entrepreneurs and self-made millionaires giving you the inside track on how they think and act.

Praise for Millionaire Upgrade:

"It took me a long time to learn this stuff—I wish I’d been on that plane 30 years ago!"
—Simon Woodroffe - YO! Sushi & Dragons Den

"The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book."
—Allan Leighton - Chairman, Royal Mail

"If you want a toolkit to help you become a successful entrepreneur, read this book. Then put it into practice."
—Duncan Bannatyne - Bannatyne Leisure & Dragons Den

"Everything in business is a learning experience. I should know! I'd recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won't regret it."
—Rachel Elnaugh – Red Letter Days and Dragons' Den

"It is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse."
—Tim Smit - Eden Project

"Millionaire Upgrade captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life."
—BJ Cunningham - Founder of Death Cigarettes

"In Millionaire MBA, Richard decoded entrepreneurs and unpicked their millionaire mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!"
—Rene Carayol - Leadership Guru

"It takes a certain mindset to succeed in creating your own business. This book spells out how you need to think and act to succeed – whether you are an entrepreneur or a professional manager. It’s a great read too."
—Matthew Barrett - Chairman, Barclays Bank

• Language: English
• Publisher: Wiley
• Release date: Jul 6, 2006
• ISBN: 9781841127521

Richard Parkes Cordock

Richard Parkes Cordock is the founder of Enterprise Leaders Worldwide. Using the principles of Neuro Linguistic Programming (NLP), the science of success, Richard met face-to-face with over 50 UK award-winning business leaders to decode their leadership styles. Through these digitally recorded interviews, Richard created the highly acclaimed mentoring programme – Millionaire MBATM which is used by over 23,000 entrepreneurs around the world. He later used the same teaching principles to develop Enterprise MentorTM (EM), which allows companies to engage with their employees, by taking mentoring out of the boardroom and into their workforce (at an affordable price). Richard is the author of five business books: Business Upgrade, and Millionaire Upgrade, both were published by Capstone Wiley and both were former WH Smith Business Books of the Month. More recently, he has written Profit Upgrade, People Upgrade and All Employees are Marketers. Richard speaks to companies about employee engagement, leadership, creating an enterprising/entrepreneurial culture, how to grow your business through your people – and how to keep your customer at the forefront of your business. He is an MBA and FCCA and lives in Bath (UK) with his wife and two children. Here’s what other business leaders are saying about Richard’s books and programmes: “The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book.” Allan Leighton – Chairman Royal Mail “Every employee has the ability to inspire change and innovation in their organisation” The Independent “It took me a long time to learn this stuff – I wish I’d been on that plane 30 years ago !” Simon Woodroffe OBE – YO! Sushi & Dragons Den “If you want a toolkit to help you become a successful entrepreneur – read this book. Then put it into practice.” Duncan Bannatyne OBE – Bannatyne Leisure & Dragons Den “Everything in business is a learning experience. I should know! I’d recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won’t regret it.” Rachel Elnaugh – Founder of Red Letter Days and Panelist on Dragons’ Den “Entertaining, Inspiring, Insightful. I highly recommend it” Michelle Mone – MJM International “Originally, Richard decoded entrepreneurs and unpicked their mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!” Rene Carayol MBE – Leadership Guru “In a world where entrepreneurs have taken on the cachet of celebrity and are as often to be found portrayed in movies and in the gossip columns as they are seen with dirt under the finger nails, it is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse. Read it, enjoy it, steal mercilessly from it, add your own ingredient X and bring to the boil. I wish you success.” Tim Smit CBE – Eden Project “...captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life.” BJ Cunningham – Founder of Death Cigarettes “...you will realise it is actually a book about leadership, leadership of self. I encourage all Naked Leaders to read this book”. David Taylor – Author Naked Leader “The difference between success and failure in business is essentially down to entrepreneurial leadership. There is a mindset and persistence that sets successful entrepreneurs apart and it is clearly communicated in this book. Essential reading.” Martin Allison – Business Banking, RBS “Just reading the introduction I knew it was going to be good. Read, re-read and re-read again. It is all in here.” Mike Southon – Co-author The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat “If you want success, then miss this at your peril. What Richard has done here, is make extremely accessible some very smart thinking and behaviours of highly successful people, which can be learned. This stuff works.” Michael Brook, Managing Director, Professional Excellence Training and Development “Pioneers are always looking for succinct advice from experts. After submersing himself in the world of the entrepreneur, Richard gives us the answers in an intriguing role play between two characters, with a genuine methodology that you can apply to your own business. You can read it on a plane journey, but the benefits will stay with you a long time after you’ve landed.” Jim Woods, Entrepreneur “The wisdom of real entrepreneurship in one volume. Get this book to upgrade your ambitions or stay true to the course you have set. Enjoy and be inspired.” Tom Butler-Bowdon – Author of “50 Success Classics: Winning Wisdom for Work and Life From 50 Landmark Books “I think you’ve captured the passion, the sheer verve and energy of some of the best entrepreneurs in Britain. I wish it had been available when I started” Lord Harris – Founder CarpetRight “It’s not often that something on the business shelves succeeds in winning hearts and minds. This one does, and more! It really is the kind of thing that can make a difference” Lord Bilimoria – Founder Cobra Beer

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