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    Design Management: Using Design to Build Brand Value and Corporate Innovation
    Unavailable
    Design Management: Using Design to Build Brand Value and Corporate Innovation
    Unavailable
    Design Management: Using Design to Build Brand Value and Corporate Innovation
    Ebook588 pages5 hours

    Design Management: Using Design to Build Brand Value and Corporate Innovation

    By Brigitte Borja de Mozota

    3/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
    LanguageEnglish
    PublisherAllworth Press
    Release dateAug 1, 2003
    ISBN9781581159370
    Unavailable
    Design Management: Using Design to Build Brand Value and Corporate Innovation

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