A Whack on the Side of the Head (Review and Analysis of Van Oech's Book)

By BusinessNews Publishing

The must-read summary of  Roger Van Oech's book: " A Whack On The Side Of The Head: How You Can Be More Creative".

This complete summary of the ideas from Roger Van Oech's book "A Whack On The Side Of The Head" shows that creative thinking can yield extremely positive results, and at the best of times can lead to innovative and profitable ideas. Occasionally, however, we all get mental blocks which deter us from thinking outside the box. We feel obliged to follow strict rules and are afraid of making mistakes or coming up with bad ideas. This summary identifies the ten most common mental blocks, or misapprehensions about the way we should think, and provides useful solutions to each issue.With stimulating puzzles and exercises it will give you a mental workout and is just the key you need to unlock your mind and stimulate creative thoughts. 

Added-value of this summary: 
• Save time 
• Understand key concepts 
• Develop your business knowledge

To learn more, read "A Whack On The Side of The Head" and unleash your creativity.

• Language: English
• Publisher: Business Book Summaries
• Release date: Feb 15, 2013
• ISBN: 9782806222565

Book preview

Book Presentation: A Whack On The Side Of The Head by Roger Van Oech

Summary of A Whack On The Side Of The Head (Roger Van Oech)

Book Abstract

Main Idea

Creativity is fun, profitable, necessary and achievable by everyone who is willing to break free of the mental locks imposed by society as a whole.

The fundamental principles of thinking creatively require you to go beyond what worked in the past, and come up with new and innovative solutions to the challenges of business today. You can never get your creative juices flowing if you are always being practical, following rules, afraid to make mistakes, not looking into outside areas or under the influence of any other mental lock.

Sometimes you need a metaphorical whack on the side of the head to get you to think creatively and generate ideas that may turn out to be profitable, original, innovative and enjoyable.

Nothing can replace the benefits of creative thinking.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.