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    Psychological Foundations of Attitudes
    Psychological Foundations of Attitudes
    Psychological Foundations of Attitudes
    Ebook355 pages10 hours

    Psychological Foundations of Attitudes

    By Anthony G. Greenwald and Timothy C. Brock

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    Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.
    LanguageEnglish
    PublisherAcademic Press
    Release dateSep 24, 2013
    ISBN9781483258515
    Psychological Foundations of Attitudes

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