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SugarCRM For Dummies
SugarCRM For Dummies
SugarCRM For Dummies
Ebook474 pages5 hours

SugarCRM For Dummies

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SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers.

This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to:

  • Schedule appointments, link them to records and notes, and organize your sales opportunities
  • Build campaigns, track their success, and grow your contact list with Web-to-lead forms
  • Manage customer issues and forums to exterminate software bugs
  • Send e-newsletters and automate customer e-mail communication with templates
  • Take advantage of a complete recipe book for SugarCRM administrators
  • Improve sales performance with SugarCRM
  • Provide great service to your customers
  • Develop searchable libraries and FAQs
  • Create and share documents

SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

LanguageEnglish
PublisherWiley
Release dateJan 6, 2009
ISBN9780470448380
SugarCRM For Dummies
Author

Karen S. Fredricks

A full-time consultant and trainer since the 1980s, Karen Fredricks is the author of thirteen books on CRM and Contact Management Software, including eleven “For Dummies” titles. Her work includes titles on ACT, Outlook, SugarCRM, Outlook Business Contact Manager, and Microsoft Office Live. She created training videos on Outlook and ACT! for LinkedIn Learning. A true CRM fanatic, she is the Virtual CRM Users Group founder and holds frequent webinars focusing on CRM usage. Karen’s company, Tech Benders, provides consulting, support, and training services for a variety of CRM products. Her focus is on making companies more efficient and productive—and therefore more profitable. She has worked with numerous Fortune 500 companies and other well-known entities, including the PGA, the ATP, FPL, and Volvo of North America.

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    SugarCRM For Dummies - Karen S. Fredricks

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