Guerrilla Music Marketing, Vol 1: Laying the Foundation for Independent Music Success

By Bob Baker

Never Be Confused About Music Marketing Again!

This ebook features Section 1 of the highly acclaimed "Guerrilla Music Marketing Handbook." Here's a glimpse at what you get:

=> 3 Simple Steps to Effective Music Marketing. Everyone thinks marketing and sales are confusing and complicated. They really aren't. This chapter makes it easy to wrap your brain around. Read this and you'll never be confused again.

=> The Power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster. Tired of wandering aimlessly through your music career? Stop going with the flow and start taking control with this simple goal-setting checklist. You have power when you know where you're going!

=> The First 5 Steps to Marketing (and Profiting From) Your Music. This is the foundation upon which all your music marketing activities should be built. If you don't understand these five basic truths, you will continue to struggle. Get the lowdown here.

=> The #1 Question You Must Answer When Promoting Your Music. Get this one wrong and marketing yourself will be a slow, uphill battle. Get it right and you'll cut through the clutter and make an impact faster.

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
-Derek Sivers, founder of CD Baby

"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
-Kris Lee-Scott, Hanai Music

"I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!"
-Dan Oakenhead, musician, Boulder, Colorado

Grab this affordable ebook today and take your music marketing to the next level. Click the Buy button now!

• Language: English
• Publisher: Bob Baker
• Release date: Mar 18, 2015
• ISBN: 9781310611636

Book preview

Guerrilla Music Marketing, Vol 1

Laying the Foundation for Independent Music Success

Bob Baker

Smashwords Edition

© 2015 Bob Baker – All Rights Reserved

Published by Spotlight Publications and www.TheBuzzFactor.com

PO Box 28441, St. Louis, MO 63146 USA

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, recording or otherwise – without the prior written permission of Bob Baker, except for the inclusion of brief passages in a review.

This ebook features Section 1 of the Guerrilla Music Marketing Handbook. The full print version, featuring all five sections (20 chapters), is available at

http://bob-baker.com/buzz/guerrilla-music-marketing-handbook/

To Jay Conrad Levinson, the godfather of Guerrilla Marketing. Thanks for shining the light, blazing a new trail, and inspiring millions (including me) to take the guerrilla path less traveled!

Free Gifts for You!

I want to give you a FREE collection of music promotion reports, tip sheets and tools! Just go here to claim them:

www.bob-baker.com/buzz/free-reports/

Here's what you get:

=> My Music Marketing Secrets report, which reveals: A rarely-used marketing trick you can steal from restaurant menus, A simple technique that forces people to listen to your album, How to virtually hypnotize your fans using simple email, and much more.

=> How to Recession-Proof Your Music Career: 37 Ways Musicians, Bands and Record Labels Can Reduce Expenses and Prosper in Today’s Economy.

=> Four Ways to Attract More Music Fans Faster - Here are the steps you need to take to identify and build a loyal following and ensure a successful, long-term career.

=> A free subscription to my Buzz Factor Ezine. Every issue is filled with strategies you can start using right away to attract more fans, sell more music, and make more money.

Again, they are all free. Just go here to get them:

www.bob-baker.com/buzz/free-reports/

Contents

Introduction

3 Simple Steps to Effective Music Marketing

The Power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster

The First 5 Steps to Marketing (and Profiting From) Your Music

The #1 Question You Must Answer When Promoting Your Music

Book excerpt: Guerrilla Music Marketing, Vol 2: Internet Promotion & Online Social Media

Get your free Music Marketing Secrets report

About the author

Other books and resources by Bob Baker

Disclaimer

Before You Go: rate and review this book, share it on Facebook and Twitter

Introduction

I have no way of knowing why you picked up this book or how you found it, but I do know one thing with total certainty: This is the best time in human history to be a musician!

You live in an amazing era. Artists of all stripes the world over are taking their talents and empowering themselves to build their own fan bases, book their own gigs, sell their own music and merchandise, and create business models that work for them.

It’s an exciting time to be an independent (also known as indie) musician and not have to rely on A&R big shots, record labels, or the industry to rescue you from obscurity. Today, you can rescue yourself and build your own music career – and you can do it on your own terms!

Old habits are hard to shake

For decades, aspiring musicians thought the only legitimate route to success was landing a recording contract with a major label. It was also assumed that a new band needed to be on commercial radio and in major retail outlets to have a fighting chance to survive.

The times have definitely changed. The Internet and low-cost recording technologies have created a thriving do-it-yourself music movement with unlimited options to get exposure and reach fans. Unfortunately, thousands of songwriters and artists still believe the road to widespread recognition can only be traveled through a record deal.

My advice: Wake up and smell the gigabytes!

I believe the best way to approach a career as a musician (especially one who writes and performs original music) is to take control, get your hands dirty, and market your music yourself. No one will ever feel as strongly about your craft as you do. Which means you’re the best person in the world to spread the news.

Sure, promoting your own music takes a lot of effort. No doubt. But it’s well worth it. And despite what you may have heard to the contrary, it can be profitable.

Artists who have succeeded on their own terms

Here are several inspiring examples of self-empowered musicians:

Loreena McKennitt has sold more than 14 million of her eclectic Celtic albums worldwide. Her independent music career spans eight studio recordings and one double-live album. She is completely self-managed, self-produced, and the head of her own internationally successful record label, Quinlan Road (www.quinlanroad.com).

McKennitt’s music has won critical acclaim and gold, platinum and multi-platinum sales awards in 15 countries across four continents. She continues

Reviews for Guerrilla Music Marketing, Vol 1

[Luis Calderon · Rating: 5 out of 5 stars]

This book is an excellent resource to follow and work with

[Gorana Kusovac · Rating: 5 out of 5 stars]

Very concise and inspiring. Anyone willing to start music career should not only read, but act immediately on every paragraph read. It's written in simple, easy to understand language, and every tip is justified. Can't wait to read Vol 2.