The Art of Persuasion: Communicate Effectively and Create More Opportunities in Life

By Luiz Augusto Araujo Pereira

The art of persuasion is therefore the exercise of effective communication. With it, you open doors to opportunities and climbs the steps to achieving your goals. Remember: who relates more easily and dominates the power of argument usually takes the best spaces and creates more chances in life. With this, shorten the paths to the achievements, both personal and professional. If success is built gradually, good communication is the foundation of this building.

• Language: English
• Publisher: BookBaby
• Release date: Oct 26, 2010
• ISBN: 9781483549309

Book preview

THE ART OF PERSUASION

Luiz Augusto Araujo

The art of persuation

Communicate effectively

and create more opportunities in life!

Goiânia 2015

2013

Araujo, Luiz Augusto

A658a A arte de conVENCER! / Luiz Augusto Araujo. – Goiânia : Editora Interativa, 2010.

122 p. ; 20 cm.

Translation Jean Cláudio Fiusa, Ana Cláudia Fiusa e Kamyla Marques Fius

CDUD 37.064

Copyright © 2013 Luiz Augusto Araujo

Reprodução digital da 1ª edição publicada em 2010

Cover

Pawllyn

Cover Adaptation

Lara Vieira

To God, for the opportunity to accomplish this Project.

To my wife Karinne, for so much love and dedication.

To my parents, siblings and friends, for the encouragement.

To the Master Business School (ESUP/FGV).

And to all the professionals who participated directly or indirectly in the production of this work.

FOREWORD

I’ve encountered this issue many times. I’ve been teaching courses about public speaking for over thirty years. In this time, I’ve written eighteen books about this topic and have trained more than 50 thousand students to speak in public. I gave courses and made speeches all over the country and in many cities abroad. So, I've seen almost everything in this line of activity.

In all of these years many people have come to me because they wanted a formula to make money with communication. Others with the intention of getting famous in this field. However, some people like Luiz Araujo are motivated by passion. When he asked me to preface his book, he didn’t just send me the original, but left his lovely city Goiânia, and came to São Paulo to exchange ideas with me, and to talk about his dreams. If I had had any doubts that could stop me from approving his book, they were put away after we met.

As he spoke of his plans as a writer, his eyes sparkled. I noticed a glow that blended ingenuity, determination and sincerity. His book presents no revolutionary concept, nor any different ideas from those presented by other writers who address this topic. However, it shows careful research, discernment in choosing the relevant aspects to guide the reader, and a concatenation of the planning topics, assembled with the competence of a craftsman, through the structure of his work.

The Art of Persuasion shows is a simple, practical and efficient way that the reader must take to enhance their communication and develop their power of persuasion. Luiz Augusto goes through all the fields that could interest the reader, from talking in an informal way, going through the proper approach to shyness, fear, and courage, to how to put thoughts in order as well as the importance of written communication.

It's worth reading this book and reflecting on its proposal. You will have advantages in applying each of these concepts to your communication and, above all, your way of living, facing the challenges that life presents to us every moment.

It was an enormous pleasure meeting this young and passionate writer. And it was a joy reading each page in this book which without hesitation, I recommend to you.

Reinaldo Polito

1

COMMUNICATE WELL AND BE SUCCESSFUL!

Good conduct is the root of professional success and personal fulfillment.

Carlos Rossini

Life cannot subsist in society but by reciprocal concessions."

Samuel Johnson

With strength, it is possible to coerce people to do what you want. If you use hierarchical power, the only alternative left will be subservience. However, they will be persuaded in none of these cases. The use of instruments of oppression is limited and fragile. The best weapon of all is undoubtedly the argument. The real power is in the words, because only with their proper use will you be able to influence people, cultivate good relationships and get the cooperation and commitment of those around you.

The art of persuasion is thus the exercise of effective communication. With it, you open the doors to opportunities and take the steps to reach your goals.

Remember: those who relate to others easily and master the power of the argument usually occupy the top positions and create more chances in life. It shortens the paths to achievements, both personal and professional. If success is a gradually built structure, then good communication is its foundation.

To enhance this capacity is a constant challenge and a daily task for everyone. While there are people who seem to be born communicators, this competence is not genetic, but acquired with time, experience, and training. Given these findings, this book has one goal: to address the importance of the development of interpersonal communication in its various aspects and at the same time shows its relevance in the socialization process and in the pursuit of knowledge.

As it is almost impossible to develop communication without evoking some emotional qualities - such as self-esteem, courage, and determination -, this book can not fail to highlight the importance of managing and developing these competencies, as they intervene in the