Fuck Yeah Menswear: Bespoke Knowledge for the Crispy Gentleman
By Kevin Burrows and Lawrence Schlossman
3/5
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About this ebook
In your hands is an Amazonian blowgun full of deadly knowledge darts ready to be delivered straight to your cranium.
You’re about to begin a journey that will end in only one way—with you standing naked in an abandoned ravine watching as your old wardrobe slowly burns. Let this be your illustrated Iliad for dressing better.
Don’t sleep. Read Fuck Yeah Menswear. Refer to it. Cite it in your dissertation. Owning this book sends a very clear message to your peers, coworkers, and loved ones: “I’m trill as fuck.”
Kevin Burrows
Kevin Burrows is the author of Fuck Yeah Menswear.
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Book preview
Fuck Yeah Menswear - Kevin Burrows
CONTENTS
Introduction
Denim
Style Archetypes
Mood by Numbers
Heritage Brand
FYMW Eleven Essentials
Street Style
Shout Out
Buyer’s Guide
Designer
Denim Care at Home
Guide to Shops
Merchandising
‘Bout That Life
Trade Shows
Style Glossary
Bonus: Cheer Up! Pony Boy Issue
About Kevin Burrows and Lawrence Schlossman
FYMW
Staff
CO-EDITORS IN CHIEF
Kevin Burrows & Lawrence Schlossman
COGGI SWEATER STEAMER-AT-LARGE
Lauren Bailey
GAME DE-STRESSER
George Von Strugglehousen
PITTI UOMO STREET STYLE REBLOG AGENT
Thomas Grant
DESIGNATED SHOULDER DUSTER
Peter Thoms
GARMENT BAG HANDLER
Shelly Hopper
SHOE POLISH TASTE TESTER
Nancy Upbright
INTERNATIONAL ON LOCATION MULTIMEDIA ONLINE CORRESPONDENT
That blogger, we think his name is Steve
PUBLICIST
Chloe Strauss
BAD PRESS PUBLICIST
Jill Marshall-Sanderson
JAPANESE MAGAZINE TRANSLATOR
Takahari Takahishi
WOMENSWEAR MOLE
Stefan Feathers
VELVET ROPE LIAISON
Carter C-Town AKA C-Money AKA The Stain
Bridges
HUMBLEBRAG ENGINEER
Jason Don’t You Hate It When
Slater
SOMMELIER
Karl Masterson ESQ. III
SCARF ARCHITECT
Victor Richards
RAP LYRIC DECODER
Young Stanley
TROUSER BREAK ANALYST
Walter Stevenson
POCKET SQUARE MANIPULATOR
Thadeus Wilde
HEAD OF ‘80s GUCCI ARCHIVE
Franco Massiato
HATER CONTENT MANAGEMENT
Joseph Quint
SWAG RESEARCH AND DEVELOPMENT
Frank Winston
HAIR TECHNICIAN / FADE ENGINEER
Frank, the Barber
SENIOR SAMPLE SALE INTERMEDIARY
Michael R. Lewis
HOOD PASS CONSULTANT
Free Trillaveli!
OG-EDITOR-AT-LARGE
Steve McQueen’s frozen corpse
INTERNS
Some young-ass herbs and bitches
INTRODUCTION
Dear Readers, Thank you for copping Fuck Yeah Menswear. As you read through the following pages, prepare yourself for a sartorial-spirit-guided cashmere acid trip through anything and everything menswear-related. A style magum opus—the collected photography, illustrations, and stream-of-consciousness musings before you offer a glimpse into the world of men dressing well. We’re talking waxing poetic on waxed jackets, highbrow humor in high waters, and double entendres in double-breasted sport coats. Straight up, son? This book is about looking mad crispy.
For those hoping to find themselves immersed in a men’s lifestyle
guide filled with celebrities, luxury dining, a dash of politics, and the latest travel destinations, go pick up a GQ out of a dumpster. Get that other bullshit figured out on your own time. Want to see classy editorials of near-nude starlets? Too bad. This book is about great-looking dudes in great-looking clothes looking like bosses and nothing else. No girls, seriously. We in here to get sprezzed out.
FYMW is about dope product, dope collections, and the steezy world that we call menswear.
What can you expect in the following pages? An Amazonian blowgun full of deadly knowledge darts delivered straight to your cranial. Obviously. As you leaf through, feel yourself getting educated. Menswear is all around you. From musty heritage brands and archive fabric swatches, to identifying the exotic style species found across the cobblestone serengeti that is SoHo, to ruminating on the illest Italians to ever get their photos snapped, we’ve got you covered. Fair warning. You’re about to begin on a journey that will end in only one way—with you standing naked in an abandoned ravine watching as your old wardrobe slowly burns. We’re here to help, but from way deep in the cut, behind the behind-the-scenes. We’re not going to hold your hand and walk you to your tailor or cheer as you try on your first pair of raw denim. You didn’t get that reference to an obscure collection that dropped five years ago? In Japan? Step your game up. Figuring this ish out for yourself is the whole point. Think of us as your absent father figures. If we’re not going to be around, the least you can do is follow in our goddamn footsteps.
If you haven’t realized already, it should be painfully clear that this book is grail status. Note the very rare binding and paper stock. We’re in the Smithsonian writing history for you philistines. This is an illustrated Iliad for the menswear set. Don’t sleep. Read it. Refer back to it. Cite it in your dissertation. Owning this book sends a very clear message to your peers, co-workers, and loved ones: I’m trill as fuck.
Enough talk. Get to reading. When the last four-in-hand is tied and the last blogger put to sleep, it’s about the love of the game. It’s about respecting the OGs who dressed well before us and the young guns hustling today. It’s about dope product, dope collections, and the steezy world that we call menswear.
Fuck yeah,
The Editors
Where the fuck am I?
You can’t see me.
That’s right.
Fort made of Filsons.
I’m buried under here.
With your girl.
Told her she might as well have the best
™
She agreed.
While you’re out at flea markets trying on dead people’s clothes,
I’m in my fort playing make-believe.
Make believing I’m not on that next level Cookie Crisp.
Make believing I’m not breakin’ owls’ necks when I’m out all night steezing.
Make believing I’m not your favorite blogger.
Never gonna grow up.
Wearing my forest green Macky Cruiser.
No fucking pants on.
Fly as shit.
Call me Patina Peter Pan.
So fucking fly.
In my fort made of Filsons.
Saturday.
In the park.
My weekend grind.
My side hustle.
Don’t tell mom.
The babysitter’s dope.
No stache on the grill.
But mad snacks in my stash.
Welcome to the BSC.
Club position: Treasurer.
Club condition: Bottle service.
Stove top cookin’.
Watch the latch.
Go hard on the nipple.
Don’t forget to burp ’em.
Ain’t no formula for this shit.
Woke up feeling like a wild one.
Fuck it, I’m on one.
Threw on my kit.
Leather jacket.
Great for teething.
Dad Jeans.
Getting into character.
Diaper bag.
MGM.
Mannies gettin’ money.
Checked the sched.
Reviewed my notes.
Naptime is at 4
Peanut allergy
No more than one pack of fruit snacks
Two if he’s behaving
Richard hates girls (and vegetables)
Knew we had to take it to the playground.
Rolled up with the koala leash.
Let him loose.
Do you, son
Lil’ homie went cray on the monkey bars.
Ya’ll ready know.
Look at these scrubs.
What is that?
Last season’s Crew Cuts?
Who taught you how to layer?
Does your mom dress you or some shit?
Mad respect doe.
To the girl with the purp cape.
Did you see that in Milan?
But don’t forget who’s boss.
Need to hit ’em with a reminder.
New profile pic on deck.
Hey, let’s play a game
It’s called ‘Stand Here and Push This Button When I Tell You’
Ever work an iPhone?
Don’t be a little bitch about it
Don’t any of these cats know how to use Instagram?
Posing mad hard on up on that jungle.
The Cig Out.
The Rig Out.
Fig Newton shout-out.
To all the stay-at-homes sitting out on the benches.
If the pizza party’s where you at let me hear you say . . .
Denim
[den-uhm]
Denim is ubiquitous. It is the ambrosia of the legs. It asserts its domain across