efore he founded Vilebrequin with his partner, Yvette, Fred Prysquel travelled around Europe as a Formula One journalist, reporting on the legends of the day, including Graham Hill, Sir Jackie Stewart and John Surtees. One would imagine it was a glamorous time to be alive, jaunting from Monaco to the Nordschleife, in Germany, in the name of excitement — whether on the track or via the notorious playboy antics of the sport’s heroes. But it was as nothing compared to the glitz Prysquel’s brand embodied once its first store was opened in Saint-Tropez in 1971. At the south of France’s coolest
