I should begin by acknowledging that I am biased. I’m biased because, as a bespoke tailor, I believe that the way forwards for the fashion industry is to reflect on how and why we shop, and to change our habits so that we buy quality, ethically made products that will most likely last until they (or we) die.
The question of why we shop has generated a vast amount of research: it’s driven by endorphins and the need for status and utility. But with this