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    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century
    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century
    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century
    Ebook59 pages59 minutes

    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century

    By Jo McDonald and Ben Marton

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    About this ebook

    The Creativity Imperative is a clear, concise conversation about the necessity for organisations big and small and in-between to understand and embrace the sweeping wave of change that has engulfed the business world in the wake of the Global Financial Crisis. It begins with simple but comprehensive definitions of both ‘creativity’ and ‘innovation,’ and then proceeds to survey the context in which these concepts have evolved to occupy a central role, not just in the name of success, but also survival. Finally, an explanation detailing the many palpable benefits of creative principles and processes is offered.

    LanguageEnglish
    PublisherThe Dragonfly Solution
    Release dateApr 16, 2014
    ISBN9780992503901
    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century

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      Book preview

      The Creativity Imperative - Jo McDonald

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