Communication-based Assessment for Bank Operations

By Paul Mitchell and Karla Chaman

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

• Language: English
• Publisher: World Bank Publications
• Release date: Jul 30, 2007
• ISBN: 9780821371657

Paul Mitchell

Dr. Mitchell is the Managing Director at Synthesis Medical NZ Limited. His primary goal is to improve management of chronic disease by closing care gaps through systematic implementation of evidence-based practice. Dr. Mitchell has spent the last decade developing policy, guidelines and systematic approaches to hip fracture care and prevention throughout the world. He spent the previous 15 years working in the pharmaceutical industry, initially as a basic researcher in neuroscience and, subsequently, in sales, marketing and osteoporosis service development roles. Specialties: Systems-based approaches to chronic disease management, osteoporosis, fragility fracture prevention, orthogeriatrics, fracture registries, dementia care, policy development, literature review, medical education, website content development.