Turning the Giant: Disrupting Your Industry with Persistent Innovation

Written by John Berra

Narrated by Michael Brown

John Berra is no stranger to turning giants. As someone who spent over three decades in the automation community, Berra knows what it’s like to confront major obstacles and leverage then to his advantage. For example, in the mid-1990s, Berra was faced with a unique challenge. The automation industry was at a crossroads, and as President of Fisher-Rosemount Systems, Berra could have played it safe and maintained business as usual. But doing so would have ensured companies like Honeywell would have gained the upper hand. Instead, Berra focused on developing a revolutionary operating system named DeltaV. And in doing so, he led Fisher-Rosemount Systems to disrupt an entire industry. Moves like this set Berra apart from his competitors. On one hand, Berra is one of the most intelligent innovators of his era and there is a reason Intech Magazine named him one of the fifty most influential industry innovators ever. That said, Berra was also incredibly practical and willing to take his share of calculated risks. Because Berra believed is disruptive innovation, he was able to turn giants others were not willing to touch.

• Language: English
• Publisher: Advantage Media Group, Inc.
• Release date: Mar 5, 2024
• ISBN: 9798887502724

John Berra

JOHN BERRA received a B.S. in Systems Science & Engineering from Washington University in 1969 and began his career as a Control Engineer at Monsanto. In 1976 he joined Rosemount, where he held several management positions, including President of the Industrial Division. He was named President of Fisher-Rosemount Systems in 1993, and in 1999 was promoted to Senior Vice President and Process Group Business Leader for Emerson Electric. In 2008, he was named Chairman of Emerson Process Management. He was named one of the fifty most influential industry innovators by Intech Magazine. Voted into the Process Automation Hall of Fame. He currently retired and resides in Austin, Texas.