BEST AND WORST AIRLINE NAMES
➜ HANNAH BRANDLER
Love them or hate them, a crop of new airlines are launching with imaginative new names, from Thailand's start-up carrier Really Cool Airlines to Australia's Bonza brand.
Which airlines do you think have the best and worst names in the global travel industry?
➜ BATH_VIP
I'm no marketing expert but I think you have to connect your name to your intended strategy and brand image. So here are my thoughts and
