Unavailable
Unavailable
Unavailable
Audiobook10 hours
Big Vape: The Incendiary Rise of Juul
Written by Jamie Ducharme
Narrated by Sean Patrick Hopkins
Rating: 5 out of 5 stars
5/5
()
Currently unavailable
Currently unavailable
About this audiobook
A thrilling look at the rise and fall of Juul and the danger of e-cigarettes.
The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?
__________
Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth.
Big Vape uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke.
This is a story of ambition and greed: two starry-eyed grad students set out to change the world and end up at the helm of a $38 billion empire.
This is a story of boom and bust: Silicon Valley darlings pitched as world changers who end up on a nationwide apology tour as their business falls apart at the seams.
This is a story media manipulation: young people adopting an unlikely product and making it a cultural phenomenon.
This is a story of our time.
__________
(P) 2021 Macmillan Audio
The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?
__________
Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth.
Big Vape uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke.
This is a story of ambition and greed: two starry-eyed grad students set out to change the world and end up at the helm of a $38 billion empire.
This is a story of boom and bust: Silicon Valley darlings pitched as world changers who end up on a nationwide apology tour as their business falls apart at the seams.
This is a story media manipulation: young people adopting an unlikely product and making it a cultural phenomenon.
This is a story of our time.
__________
(P) 2021 Macmillan Audio
Unavailable
Author
Jamie Ducharme
Jamie Ducharme is a correspondent at Time magazine, where she covers health and science. Her work has won awards from the Deadline Club, the New York Press Club, and the Newswomen’s Club of New York. Originally from New Hampshire, Jamie now lives in Brooklyn. Big Vape is her first book.
Related to Big Vape
Related audiobooks
China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them Rating: 0 out of 5 stars0 ratingsThe Star Drive: The True Story of a Genius, an Engine and Our Future Rating: 0 out of 5 stars0 ratingsBig Vape: The Incendiary Rise of Juul Rating: 4 out of 5 stars4/5The Evolution a Corporate Idealist: Girl Meets Oil Rating: 4 out of 5 stars4/5The Rebellious CEO: 12 Leaders Who Did It Right Rating: 4 out of 5 stars4/5The Corporate Whistleblower's Survival Guide: A Handbook for Committing the Truth Rating: 0 out of 5 stars0 ratingsBuilt to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Start Your Own Cannabis Business: Your Step-By-Step Guide to the Marijuana Industry Rating: 5 out of 5 stars5/5All Hands on Deck: 8 Essential Lessons for Building a Culture of Ownership Rating: 5 out of 5 stars5/5Greedy Bastards: Corporate Communists, Banksters, and the Other Vampires Who Suck America Dry Rating: 4 out of 5 stars4/5The Zombie Business Cure: How to Refocus Your Company's Identity for More Authentic Communication Rating: 0 out of 5 stars0 ratingsThe Influence Game: 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes Rating: 4 out of 5 stars4/5Debacle: Obama's War on Jobs and Growth and What We Can Do Now to Regain Our Future Rating: 0 out of 5 stars0 ratingsLeadocracy: Hiring More Great Leaders (Like You) Into Government Rating: 5 out of 5 stars5/5Untapped Talent: How Second Chance Hiring Works for Your Business and the Community Rating: 0 out of 5 stars0 ratingsEvolve or Die: Seven Steps to Rethink the Way You Do Business Rating: 0 out of 5 stars0 ratingsFire Your Financial Advisor Rating: 0 out of 5 stars0 ratingsThe B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good Rating: 0 out of 5 stars0 ratingsJustice Is Coming: How Progressives Are Going to Take Over the Country and America Is Going to Love It Rating: 5 out of 5 stars5/5The Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsThe Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future Rating: 3 out of 5 stars3/5The Healing Organization: Awakening the Conscience of Business to Help Save the World Rating: 5 out of 5 stars5/5Higher Ground: How Business Can Do the Right Thing in a Turbulent World Rating: 0 out of 5 stars0 ratingsOne Day I'll Work for Myself: The Dream and Delusion that Conquered America Rating: 0 out of 5 stars0 ratingsA Practitioner's Guide to Cannabis Rating: 0 out of 5 stars0 ratingsAccountable: The Rise of Citizen Capitalism Rating: 0 out of 5 stars0 ratings
Corporate Finance For You
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Rating: 4 out of 5 stars4/5Pound Foolish: Exposing the Dark Side of the Personal Finance Industry Rating: 4 out of 5 stars4/5The Great Devaluation: How to Embrace, Prepare, and Profit from the Coming Global Monetary Reset Rating: 5 out of 5 stars5/5These are the Plunderers: How Private Equity Runs—and Wrecks—America Rating: 5 out of 5 stars5/5Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Rating: 5 out of 5 stars5/5Venture Deals, 4th Edition: Be Smarter than Your Lawyer and Venture Capitalist Rating: 4 out of 5 stars4/5Financial Independence: Discover The Strategies to Achieve Financial Independence and Retire Early Rating: 3 out of 5 stars3/5Corporate Turnaround Artistry: Fix Any Business in 100 Days Rating: 5 out of 5 stars5/5Streetsmart Financial Basics for Nonprofit Managers: 4th Edition Rating: 4 out of 5 stars4/5Bull by the Horns: Fighting to Save Main Street from Wall Street and Wall Street from Itself Rating: 4 out of 5 stars4/5The Masters of Private Equity and Venture Capital: Management Lessons from the Pioneers of Private Investing Rating: 4 out of 5 stars4/5Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms Rating: 4 out of 5 stars4/5The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed Rating: 5 out of 5 stars5/5Retire Early: How To Plan An Early Retirement And Start Living Your Life Rating: 5 out of 5 stars5/5Ready, Set, Growth hack:: A beginners guide to growth hacking success Rating: 5 out of 5 stars5/5Fundamentals of Corporate Finance, 4th Edition Rating: 0 out of 5 stars0 ratingsVC: An American History Rating: 4 out of 5 stars4/5The Wall Street MBA, Third Edition: Your Personal Crash Course in Corporate Finance Rating: 4 out of 5 stars4/5Mergers & Acquisitions from A to Z Fourth Edition Rating: 4 out of 5 stars4/5Founder vs Investor: The Honest Truth About Venture Capital from Startup to IPO Rating: 5 out of 5 stars5/5Financial Modeling and Valuation: A Practical Guide to Investment Banking and Private Equity Rating: 4 out of 5 stars4/5A Capitalist's Lament: How Wall Street Is Fleecing You and Ruining America Rating: 5 out of 5 stars5/5Risk Management: Concepts and Guidance, Fifth Edition Rating: 4 out of 5 stars4/5Private Equity Laid Bare Rating: 0 out of 5 stars0 ratingsOther People's Money: The Real Business of Finance Rating: 4 out of 5 stars4/5Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs Rating: 5 out of 5 stars5/5Witness to a Prosecution: The Myth of Michael Milken Rating: 0 out of 5 stars0 ratings
Reviews for Big Vape
Rating: 5 out of 5 stars
5/5
1 rating0 reviews