Juul Suspends Sales of Flavored Vapes And Signs Settlement To Stop Marketing To Youth
Flavored e-cigarettes have hooked millions of teens to nicotine. Now, Juul says it will suspend sales of many flavors. Some call the move too little, too late.
E-cigarette maker Juul Labs announced Thursday it will suspend sales of most of its flavored products, including mango, fruit and cucumber. These types of flavors are considered an on-ramp to vaping for teenagers.
The move comes as the industry faces immense scrutiny. Several states have instituted bans on flavored products, and the Trump administration has signaled that a federal ban may be in the works.
Juul Labs new CEO K.C. Crosthwaite said the company is focused on "earning the trust of society" and is working announcing the change.
