69 min listen
Jamie Ducharme, "Big Vape: The Incendiary Rise of Juul" (Henry Holt, 2021)
FromNew Books in Law
ratings:
Length:
36 minutes
Released:
Aug 11, 2022
Format:
Podcast episode
Description
It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users.
Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country.
With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape: The Incendiary Rise of Juul (Henry Holt, 2021) uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.
Jamie Ducharme is a correspondent at Time magazine, where she covers health and science.
Caleb Zakarin is the Assistant Editor of the New Books Network (Twitter: @caleb_zakarin).
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Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/law
Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country.
With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape: The Incendiary Rise of Juul (Henry Holt, 2021) uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.
Jamie Ducharme is a correspondent at Time magazine, where she covers health and science.
Caleb Zakarin is the Assistant Editor of the New Books Network (Twitter: @caleb_zakarin).
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/law
Released:
Aug 11, 2022
Format:
Podcast episode
Titles in the series (100)
Charles Lane, “The Day Freedom Died: The Colfax Massacre, the Supreme Court, and the Betrayal of Reconstruction” (Henry Holt, 2008): Why did Reconstruction fail? Why didn’t the post-war Federal government protect the civil rights of the newly freed slaves? And why did it take Washington almost a century to intercede on the behalf of beleaguered, by New Books in Law