A COMPANY’S ABILITY TO COMMUNICATE with the public is essential. Managing a firm’s reputation, driving interest in its products and limiting damage during times of crisis hinge in large part on the abilities of its public relations professionals.
Public relations is not a small industry: Data intelligence platform Statista sized the worldwide PR market at more than $100 billion in 2022, a figure that the firm said was predicted to increase by one-third within five years.
