VOLVO CARS CEO JIM ROWAN ISN’T SHYING away from an auto industry that is in the midst of great change. In fact, he’s embracing the disruption. But even he will admit, he’s only halfway to where he wants to be on two key fronts: electrification and customer engagement.
“The industry is in transition. And, of course, so is technology ... We’re halfway through, in our case, the journey toward full electrification, where.
