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    Hollywood celebs are scared of deepfakes. This talent agency will use AI to fight them

    As advancements in artificial intelligence proliferate, talent agencies are bulking up their defenses to protect Hollywood stars against misleading, manipulated images or videos that can put them at risk. The rise of generative AI and "deepfakes" — or videos and pictures that use a person's image in a false way — has led to the wide proliferation of unauthorized clips that can damage ...
    by Wendy Lee, Los Angeles Times Apr 03, 2024 3 minutes
    An example of the interface of Loti’ s Watchtower on a smartphone.

    As advancements in artificial intelligence proliferate, talent agencies are bulking up their defenses to protect Hollywood stars against misleading, manipulated images or videos that can put them at risk.

    The rise of generative AI and "deepfakes" — or videos and pictures that use a person's image in a false way — has led to the wide proliferation of unauthorized clips that can damage celebrities' brands and businesses.

    These clips purport to show famous people saying and doing things they never said or did. For example:they haven't actually used. And the problem is expected to grow.

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