Entrepreneur

What’s the Real Damage?

Miri Offir knows how to talk to people in crisis. After serving in the Israeli military, she came to the U.S. in 2003 and took a secretary job at the post-disaster recovery franchise 911 Restoration. She worked her way up—eventually becoming the company’s CEO in 2022, now overseeing 291 franchises.

So when Offir stepped into a

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