Fairlady

Mo’s Crib

These three entrepreneurs are redefining the heartbeat of homes through their unique blend of creativity, sustainability and purposeful design.

START-UP COSTS: ‘We started our business with just R2500. Mo was the artisan behind production, and Michelle was in operations. Our business has been pretty much self-funded, with us wearing different hats in the business to keep the cost of running it low. From a self-made website to running our own marketing and HR management – we have learnt to do it all.’

‘About 95% of our revenue is from retail, and 75% of this is from our international orders. We have seen a

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