YEARS BEFORE THE RISE OF CHATGPT and Midjourney, Adobe knew that AI would be both a solution and a problem. In late 2019, the company introduced the Content Authenticity Initiative, in collaboration with The New York Times and Twitter, as a “nutrition label” for digital content, allowing users to see, for instance, if an image had been doctored in Photoshop. That's led to the launch of open-source tools for developers and technical standards for the industry.
Adobe envisions a system in which users can click on an online image to reveal details about its origins. It has debuted a, and other tech companies such as Microsoft. Discussions with social networks are ongoing.
