IN THE FALL of 2015, my recently launched New York City-based presentation software startup, Slidebean, hit a milestone two years in the making: We reached 100 customers on our platform. Whooo! For a team of sleep-deprived, broke co-founders, this was surely the milestone that would prove to investors—unequivocally—that we had “figured it out.”
The celebration, though satisfying and psychologically needed, was premature.
Getting 100 customers is not easy, and I felt good about hitting the marker, of
