Is your business “making the world a better place”?
It’s become a business cliché, because everyone wants to feel good about making money. But if your company didn’t start out with an altruistic mission, it can often feel like the incentives are out of whack. But don’t write yourself off just yet, says Patagonia’s director of philosophy, Vincent Stanley. He wants you to know that even the most celebrated philanthropic business didn’t start out that way. “Patagonia was meant to be an easy-to-milk cash cow,” he says. “Not a risk-taking, environment-obsessed, navel-gazing company.”
Stanley has been with the outdoor apparel brand since 1973, when his uncle, Yvon Chouinard, started it as an.
