“SINCE 2020 WE’VE DIVERTED MORE THAN 4.5 MILLION TEXTILES FROM LANDFILL”
– Tina Elias
THE PASSION PROJECT
TINA ELIAS, FOUNDER OF UPPAREL
“When I was at home looking after our nine-month-old baby, my husband Michael was working at one of the big four banks. He would wear these fun, quirky socks to work that were a huge conversation starter. I was bored at home, so I decided to launch a sock brand. We had tens of thousands of subscribers, and delivered to more than 70 countries.
