After a grueling 2023, here are four predictions for media in 2024

Given how turbulent 2023 turned out, saying it was a challenging year for media feels like the understatement of the decade.

Here's what we survived: Two lengthy strikes by Hollywood writers and performers which paralyzed new production, crippling the business in ways we're just beginning to fathom. Layoffs in the media sector totaling more than 20,000 positions, according to one study. Hikes in subscription fees which hit consumers of almost every major streaming service, including Netflix, Disney+, Hulu and Apple TV+, and confrontations between media companies and cable providers leading to questions on whether cable TV can even survive in the streaming era.

But experience has taught me that, when it comes to the media business, things are