4 Ways 2020 Changed Media: The Consumer Has Never Had More Power

Something significant shifted in media this year — and it's not just about the pandemic keeping us inside, glued to screens. It's all due to a simple idea: cater to the will of the consumer.

With today's fragmented, social media-fueled pop culture environment, the consumer has never had more power. A random tweet can derail a blockbuster movie; a stream of clever TikTok videos can create a star. And all the biggest media companies are chasing viewer tastes more intensely than ever, focusing on their streaming platforms as consumers create an increasingly personalized, fractured media diet.

Here's how all that adds up to the four biggest ways 2020 transformed media.

Broadcast TV and movie theaters face serious threats

Once the center of the entertainment universe, broadcast television and movie theaters have been hit hard by the pandemic, which