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  • Evening Standard

    What is 12ft Ladder?: popular paywall-bypassing site is back online after being taken down

    by Saqib Shah Dec 04, 2023 4 minutes
    Source: PA Wire

    By now, most people have encountered a news paywall. You’ll be browsing social media or your favourite newsletter, tapping a link to a recommended article, only to find it locked behind a subscription.

    Over the past decade, many major news publishers have embraced paywalls in Europe and the US. This shift is largely due to three trends: readers predominantly getting their news from the web instead of newspapers, Google and Meta’s sway over digital advertising revenue, and a large chunk of traffic being gobbled up by social media.  

    Running a newsroom is a costly endeavour, and many readers are more than happy to online.

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