OPINION - Why Rishi's 'hammer of spod' moment was just the start

So as it turned out in the end, the Prime Minister had been told to use a hammer sideways on by the staff of the jewellery studio he was visiting. But crucial hours before the reality was revealed, Labour had seized on his apparent out-of-touch mishap. ‘Rishi Sunak: not the son of a toolmaker,’ they sneered on X, formerly Twitter. Not, it turned out, true, but funny all the same: the latest in a recent series of actually-quite-good meme-making from the opposition that has riffed on Jaws, Friends and the M&S advert. The Tories themselves, meanwhile, used the same platform to announce the cabinet reshuffle with the help of fire emojis, phrases such as ‘Here we go!’ and splashy graphics.

Critics may have been appalled that the people supposedly running the country — or pitching to supposedly run the country — were using social