The White House is turning to TikTok stars to take its message to a younger audience
When President Biden hosted a celebration with lawmakers on the South Lawn last month to mark the passage of the Inflation Reduction Act, Democrats' signature spending package, there was an unique group of guests joining them.
More than 20 influencers — content creators with devoted followers on platforms like TikTok, Instagram and YouTube — received special invitations.
It's part of a White House strategy to reach younger people where they are — which often is scrolling on a device.
"I got a magical email from the digital communications team at the White House saying they were going to be doing essentially a creator briefing for the Inflation Reduction Act," said V Spehar, who hosts "Under The Desk News," which provides daily news wraps in about a minute to their 2.7 million TikTok followers.
"I thought perhaps it was going to be similar to what we see from legacy media groups who get a press briefing from the press secretary," Spehar
