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    Black Friday deals start early and seem endless. Are there actually any good deals?

    Longer Black Friday sale windows give companies more chances to win potential business, but it also affords consumers the ability to shop around, experts say.
    by Joe Hernandez Nov 21, 2023 3 minutes
    Shoppers walk past sale signs at the Avalon shopping center in Alpharetta, Ga., during Black Friday in 2022.

    If you're reading this, Black Friday deals are already in full swing.

    Yes, we know it's not Friday yet.

    But Black Friday isn't just Black Friday anymore. Retailers begin rolling out deals days or even weeks ahead of one of the biggest shopping day of the year, enticing customers with offers long before they've taken their first bite of Thanksgiving dinner.

    "If you wake up on Black Friday and that's the first time you're thinking about it, you're late to the game,"

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