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    What it takes for a movie to get a rare ‘F’ CinemaScore — and why it’s a badge of honor

    by Michael Phillips, Chicago Tribune Oct 30, 2023 4 minutes
    Javier Bardem, left, and Jennifer Lawrence star in director Darren Aronofsky's "Mother!

    CHICAGO — CinemaScore, the movie theater exit-polling operation, has measured audiences’ opening-night reactions to new films since 1978, gradually gaining in influence and popularity. When “Taylor Swift: The Eras Tour” or “The Woman King” or “Avengers: Endgame” nabs an A+, it puts forth a simple grade reflecting the quick-react opinions of a few hundred moviegoers nationwide.

    If expectations were either happily met or exceeded, boom: It’s a sign that the movie’s appeal is all a distributor could want. Maybe. Not always. Every movie is different. Some movies that earn an A+ in exit polls go on to massive global popularity. Others don’t, for various reasons. Some movies that get, say, an A-,

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