The Artist Magazine

How to approach commissions

Sarah Edmonds

is the marketing manager for Pegasus Art and gallery manager at Art Cotswold. She lives and breathes art by promoting artists, writing about art, consulting, selling and painting herself. Sarah studied a short course at the Slade School of Fine Art followed by a degree in marketing and has worked in the industry ever since; www.sarahedmonds-marketing.com

What could be more special than commissioning a painting to mark a memorable occasion, person or place? It's a great privilege for any painter to be asked to capture not only a physical, but also emotional representation of a moment in time. In a digital age of image saturation, where everything is instant and selfies dominate, it's no wonder that traditional portraits are getting a new lease of life. Commissioning a painting is an exciting, even moving, experience as well as a potentially

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